20 Gorgeous Examples of Custom Lettering in Logo Design
- David Edwards
- December 30, 2013
Designing a logo that you can be proud of can be a remarkably difficult task. Even the simplest looking logo designs can be the result of hours, days and weeks of effort, and the reason is because a logo isn’t just a nice looking image – it’s a symbol of the company that it represents. A good logo has to carry the tone and visual identity of the brand that’s behind it – whether it’s cheeky, informal and quirky or elegant, professional and calm (or, of course, anything in between).
I’m a big fan of logo designs that make use of interesting, custom lettering to help add an element of personality to the design. Custom lettering can take an extraordinary amount of time and talent to get right, but when it’s done well the results really shine. I wanted to bring together some examples of my favorite designs that all employ an interesting, creative use of typography to bring a certain something to the finished logo. I hope you find the collection interesting, and if you’ve created any designs that make use of custom lettering, I’d love to hear about them in the comments section.
Which of these designs is your favorite? Have you come across any other examples that you’d like to share? I’d love to hear about them in the comments.
- 4 Steps to Creating a Winning Web Strategy
- Is Your Website Working Against Your Marketing? 5 Tips to Fix It
- 5 Interactions to Gauge the Effectiveness of Your Content Marketing Campaign
- How to Know Which Mobile Messaging Channel to Use in Any Situation
- Infographic: 2017 Web Design & UX Trends to Boost Conversions
- How the Mannequin Challenge Can Help Your Marketing This Holiday Season
- How Your Local Business Can Benefit From the Pokemon Go Craze
- Infographic: 5 Ways Your Website is Losing You Customers (and 5 Easy Fixes)
- Video: 5 Questions Your Web Designer Should Be Asking You (and why it matters)
- 4 Ways to Get Website Traffic Through Facebook