20 Gorgeous Examples of Custom Lettering in Logo Design

20 Gorgeous Examples of Custom Lettering in Logo Design

Designing a logo that you can be proud of can be a remarkably difficult task. Even the simplest looking logo designs can be the result of hours, days and weeks of effort, and the reason is because a logo isn’t just a nice looking image – it’s a symbol of the company that it represents. A good logo has to carry the tone and visual identity of the brand that’s behind it – whether it’s cheeky, informal and quirky or elegant, professional and calm (or, of course, anything in between).

I’m a big fan of logo designs that make use of interesting, custom lettering to help add an element of personality to the design. Custom lettering can take an extraordinary amount of time and talent to get right, but when it’s done well the results really shine. I wanted to bring together some examples of my favorite designs that all employ an interesting, creative use of typography to bring a certain something to the finished logo. I hope you find the collection interesting, and if you’ve created any designs that make use of custom lettering, I’d love to hear about them in the comments section.

oh brother brand

Source: http://dribbble.com/shots/1349594-OBB-Logo

smoke signal dsgn

Source: http://dribbble.com/shots/1348197-Smoke-Signal-Dsgn-Lettering

fitness lab

Source: http://dribbble.com/shots/1336963-Fitnesslab

new york butcher logo

Source: http://dribbble.com/shots/914137-New-York-Butcher-Co


Source: http://dribbble.com/shots/414349-Pixelo-Logotype


Source: http://dribbble.com/shots/1141147-Cocobolo

animal logo

Source: http://dribbble.com/shots/395603-Animal-Playing-With-Type

springdale logo

Source: http://dribbble.com/shots/1135417-Springdale

theme beans

Source: http://dribbble.com/shots/1304013-ThemeBeans

tidy logo type

Source: http://dribbble.com/shots/817594-Tidy-Logotype

insiders logo

Source: http://dribbble.com/shots/767494-INSIDERS


Source: http://dribbble.com/shots/746891-Successlab


Source: http://dribbble.com/shots/929505-Earnst-Logo

lh logo

Source: http://dribbble.com/shots/966738-LH-Monogram


Source: http://dribbble.com/shots/1349991-Sway-with-less-swag

stamp logo

Source: http://dribbble.com/shots/726722-Stamp-Idea-II


Source: http://dribbble.com/shots/1269178-Honcho-Vector


Source: http://dribbble.com/shots/695454-Baselime-Vector

fellini cafe logo

Source: http://dribbble.com/shots/1038429-Fellini-cafe

thistle and york

Source: http://dribbble.com/shots/1043289-T-Y


Which of these designs is your favorite? Have you come across any other examples that you’d like to share? I’d love to hear about them in the comments.


David works for Radley, who create beautiful handbags. In his spare time he enjoys studying graphic, web and user interface design.

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(5) responses

D Thomas

February 28, 2014

Really like the fellini logo. It’s a fantastic design but the font just makes it outstanding.
Thanks for sharing this post!


Jake Thomas

April 9, 2014

Hi! These are great! I particularly like the logos that “fold back” into themselves, like the Fellini, Baseline and Earnst logos, as well as the Jonas (Donas?) and Sodler logo. They keep bringing the viewer’s eye back into the design, a real accomplishment for something that may be printed very small.
By the way, thank you for a wonderful and engaging podcast! Even though I’ve been at it a while now I’m still just starting out as a designer, having been a production artist and retoucher for many years and your program is very helpful!
Please keep up the great work. Congratulations on your success!



May 22, 2014

Hi ! Great all logo design. Really like the feeling logo. all logo awesome design. thank for sharing this all logo design



October 11, 2014

I love how how fluid these logos are and how the majority of them seem to have a timeless quality to them!


Priyanka Kamble

January 12, 2015

Thank you for sharing the beautiful designs.


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