A Showcase of 20 Thoughtfully Designed Landing Pages
- Dan Robinson
- October 29, 2013
Designing a good landing page – something that describes your product, sells it’s benefits, builds excitement and answers any questions a potential customer might have – is an artform in itself. The best landing pages are visually appealing, and the benefits are more than just surface level. A well designed landing page implies that the end product has also had a lot of care and attention put into it’s design. It comes across as professional and reliable, and as such it’s likely to have a higher conversion rate.
Visual appearance isn’t enough on it’s own to carry the landing page, however. Everything – from the color palette and style to the tone of the copy – plays a part in how successful a landing page is, and if anything is out of place, it can result in a lost sale.
I wanted to bring together a collection of some of my favorite landing pages. These have all been expertly crafted, and I think do a great job of balancing gorgeous aesthetics with copy that’s on-point and promotes the benefits of the product. If you know of any other landing pages that you think deserve a mention in this roundup, I’d love to hear about it in the comments.
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Do you know of any creative, interesting and thoughtfully designed landing pages that deserve to be included in our showcase? We’d love to hear what you’ve discovered in our comments!
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