A Showcase of 20 Thoughtfully Designed Landing Pages

A Showcase of 20 Thoughtfully Designed Landing Pages

Designing a good landing page – something that describes your product, sells it’s benefits, builds excitement and answers any questions a potential customer might have – is an artform in itself. The best landing pages are visually appealing, and the benefits are more than just surface level. A well designed landing page implies that the end product has also had a lot of care and attention put into it’s design. It comes across as professional and reliable, and as such it’s likely to have a higher conversion rate.

Visual appearance isn’t enough on it’s own to carry the landing page, however. Everything – from the color palette and style to the tone of the copy – plays a part in how successful a landing page is, and if anything is out of place, it can result in a lost sale.

I wanted to bring together a collection of some of my favorite landing pages. These have all been expertly crafted, and I think do a great job of balancing gorgeous aesthetics with copy that’s on-point and promotes the benefits of the product. If you know of any other landing pages that you think deserve a mention in this roundup, I’d love to hear about it in the comments.

Instapaper

landing page 1

Source: http://www.instapaper.com/

Nest Protect

landing page 2

Source: http://nest.com/smoke-co-alarm/life-with-nest-protect/

TutorUniverse

landing page 3

Source: http://www.tutoruniverse.com/

Strikingly

04-landing

Source: https://www.strikingly.com/

OneClass

landing page 5

Source: http://oneclass.com/

Stripe

Screen shot 2013-10-24 at 10.06.37 AM

Source: https://stripe.com/

CloudApp

landing page 7

Source: http://getcloudapp.com/

Gumroad

landing page 8

Source: https://gumroad.com/

Kin

landing page 9

Source: http://kinhr.com/

Vinocura

landing page 10

Source: http://vinocura.com/

CarWoo!

landing page 11

Source: http://carwoo.com/

MailChimp

landing page 12

Source: http://mailchimp.com/

Flickr

landing page 13

Source: http://www.flickr.com/

Simple

landing page 14

Source: https://simple.com/

Dropbox

landing page 15

Source: https://www.dropbox.com/

Squarespace

landing page 16

Source: http://www.squarespace.com/stories/

 

Brandisty

landing page 17

Source: https://www.brandisty.com/

YesGraph

landing page 18

Source: https://www.yesgraph.com/

Fork

landing page 19

Source: http://www.fork-cms.com/

Book by FiftyThree

landing page 20

Source: http://www.fiftythree.com/book

Do you know of any creative, interesting and thoughtfully designed landing pages that deserve to be included in our showcase? We’d love to hear what you’ve discovered in our comments!

Dan writes for The Handpicked Collection and The Handpicked Foodstore. In his spare time he enjoys studying graphic, print and web design.

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(4) responses

Nick B

November 8, 2013

Nice examples, thanks!

A simple breakdown I try to use when designing a landing page (for a product) is:

Who is it
Why it exists
What value it brings
Why people should use it
How people use it
Where people can find it/find out more

I think it’s important not to over-complicate the design nor the content. That’s a huge turn off.

reply

The Designer Wall

November 15, 2013

I like the tutor universe. I think it works best on my taste!

reply

Logo Design Bizz

December 6, 2013

Nice showcase! All these designs are looks so simple and creative!

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Collection of Great Landing Page Designs | Design News

December 23, 2013

[…] 15+ Amazing Landing Page Designs […]

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