Notes From The Deep End : a graphic & web design blog

If you’re looking for a web design and graphic design blog that will give you powerful tips for navigating your way through what it takes to be a graphic or web designer, we are proud to present Notes From The Deep End. Blog topics include everything from creative inspiration to business tips for freelancers as well as 9-5 graphic & web designers.

A Collection of Beautiful, Free UI Kits

By: David Edwards | May 6th, 2014 | 2 comments

Over the last few years I’ve started to get into web app design and development, and one of the things that I’ve found most important is the elements that make up the user interface. Getting the UI right is absolutely crucial, as a poor interface can result in users becoming frustrated and ultimately abandoning the app. The opposite, of ...

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How to Strengthen the Design of Your Landing Pages

By: Rob Toledo | March 19th, 2014 | 4 comments

There are a lot of ideas floating around the web on how best to approach landing page design, but the best landing pages are those that put a premium on how every element on the page speaks to the viewer and interacts with the rest of the design. In essence, a landing page is a finely tuned sales pitch. That pitch can be almost anything, ...

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Creating Compelling Video Content for YouTube

By: Jenny Beswick | February 12th, 2014 | 2 comments

As the world’s second largest search engine, YouTube is a great source of awareness for businesses, charities and non-profit organizations; increasing an organization’s ability to share their expertise and knowledge, and to connect with viewers. Video is radically more effective in imparting messages to your audience than simple text. Text ...

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Infographic: Consumer Psychology & E-Commerce Checkout

By: Wes McDowell | February 5th, 2014 | 3 comments

It is certainly no secret that e-commerce is big business. It is quite difficult to find a business these days which doesn’t have some sort of online presence to represent them. Most e-commerce entrepreneurs are only too aware of how fundamental strong website design can be. A website represents a brand, invokes consumer trust, and presents ...

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How I Use Pinterest to Read My Client’s Mind

By: Wes McDowell | January 28th, 2014 | 4 comments

Whenever I take on a new design client, the first step in the process is the “kickoff meeting.” It is here where I get to ask all of my questions that I need to know the answers to before I can dig into the project. I have a list of about 10-20 questions, depending on the type of project, and they are all helpful when it comes to getting ...

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The Psychology of Branding

By: John Maguire | January 21st, 2014 | 3 comments

As a designer, it’s important that you have an understanding of the psychology behind branding. Establishing a brand is one of the most important elements of business, and clients will always want memorable designs which reinforce their message. Cognitive scientists, designers and marketers often work hand-in-hand to find new ways to tap into ...

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3 Simple Reasons Why You Absolutely Need to Ask for a Deposit

By: Wes McDowell | January 6th, 2014 | 1 comment

Next to drafting client agreements, getting a deposit from your clients is one of the most important things you’ll do as a freelance designer. A lot of new graphic designers make the rookie mistake of being too timid to ask their clients for a deposit. Whether out of fear, lack of self-esteem, or simple ignorance, not getting that deposit up ...

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20 Gorgeous Examples of Custom Lettering in Logo Design

By: David Edwards | December 30th, 2013 | 3 comments

Designing a logo that you can be proud of can be a remarkably difficult task. Even the simplest looking logo designs can be the result of hours, days and weeks of effort, and the reason is because a logo isn’t just a nice looking image – it’s a symbol of the company that it represents. A good logo has to carry the tone and visual identity of ...

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7 Packaging Design Trends You Should Know for 2014

By: Amy Finn | December 9th, 2013 | 14 comments

No matter how much people rely on social media and emails to communicate, the one thing that they'll never stop needing is packaging. Packaging is just as important as the product itself, and it goes a long way toward convincing customers that they want what's inside. Most people don't think about the packaging on the products they purchase or ...

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Designing for the Holidays

By: Michelle Juel | December 2nd, 2013 | 1 comment

We all love the signs of winter: the first snow, the first peppermint latte at Starbucks – and the first holiday card that comes in the mail. As the season progresses, you’ll have a wall full of holiday designs, and your clients will, too. Those cards will be on display for a month or more; as a designer, that means it’s your turn to show ...

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