How to Build Powerful Backlinks for 2019

Video Transcript:

When it comes to getting your site ranked on Google searches, the trendy advice of the day, everyone just says, you know, create great content, which is great and you should be creating great content, but just having great content in and of itself is only going to get you so far.

Getting backlinks from other websites is still a huge ranking factor for google. It basically signals to Google and all the other search engines that your site is actually good enough to warrant sharing. And when you start looking at the history of backlinking, there was a lot of really spammy things that people used to do with private blog networks and these kinds of things that just google started really devaluing all those kind of backlinks and they’ve gotten to a better place. We’re now everything is much more earned and they’re looking at all these different signals that go with backlinks. So if you really want to focus on or white hat techniques, uh, which are basically buy the book and the way Google wants you to do it so that you never end up getting penalized by google, which can really suck.

And it can take you a long time to kind of get back into their good graces. If you’ve, if you’ve fallen off, so everything I tell you today is going to be purely white hat that’ll never get you penalized and will keep you rising through the ranks. Hopefully. Now we should mention before we get started that some of these techniques are going to rely on you having good quality content on your site first because a lot of times it’s much harder to get people to link to your homepage or a product page or a service page. They’re much more likely and a lot of cases to link to a great article or a great video. You’re just going to get many more people to say yes to link to a great article or video on your site rather than a product page. But the good news is any length you get to any page on your entire website is going to benefit your entire website.

So today I’m going to show you five of my favorite ways to get these back links and tell Google that your business is the one that they should be pushing to the top of your customers searches. And I will be saving my favorite for last, so be sure to stick around for that. So my first tip may not be surprising, but I’m going to get into some really interesting ways of doing this and to really up your chances of getting it, of making it work for you. And that is a guest posting, so if you don’t know what this is, basically you are writing blog posts for other people’s blogs and then they are linking back to your site in the author bio and the way this usually works is you find relevant blogs that are in your niche and then you reached out to the blog owners and you pitch them your idea.

Now there are a few problems with this. Over the past few years, blog owners have been getting inundated with really spammy blog posts requests. I have a blog on my site. I get these all the time and I pretty much ignore 99 percent of the requests. I get that it’s mostly because they come from these really unreputable article farms there really only are looking for a link and they’re really not interested in writing a good quality article which leads to the next problem, which is it’s really hard to know sometimes which of the blogs you may find a blog that is in your industry. How do you know they actually take guest posts anymore? Because a lot of them, including my blog, we don’t take them anymore just because of all those really spammy requests. We always get someone to help you tackle these problems one at a time first to find those blogs that actually do still accept guest posts.

Here’s where you’re going to do so. First, find someone in your industry who writes a lot of guest posts, um, I suggest finding them on twitter and then just copy the url of the headshot they use in their profile photo and then paste that url into a google reverse image search. Then the results will all be pages where that photo appears otherwise known as their guest posts around the web because every time they write a guest post, that image is usually going to be showing up in the bio section, so that’s a really cool way to find the opportunities, but so how do you pitch them your idea in a non spammy way. Just be a human being about it. Just don’t try to take shortcuts and a really templatize email to everybody. Make sure every time you reach out to a blog owner it’s personal and you’re actually pitching a couple ideas of articles and that’s really important.

So don’t just say, Hey, do you mind if I write an article for you? Say, Hey, I’ve got these two or three ideas and here’s what they are. Would you like to see a draft of any of them? Probably next step. We have link roundups, so at that is is a, you know, a lot of blogs around the web will like to link to good quality content and they’ll usually do that periodically. Maybe they’ll have a weekly roundup or a daily roundup or monthly where they basically say, hey, these are the links we liked best this week, so it’s you’re going to want to do is just go to Google and type in a search like this, type in your keyword phrase or your industry plus link roundup or plus roundup or best of or this week, this month, et Cetera, and just kind of find those opportunities based on those searches.

Once you find the right websites, you’re just going to reach out in a very similar way. As they talked about for guest posting. You’re just going to reach out to the blog owner with a really simple email and actually recommend using this sample script, which I’m actually going to leave in full in the description below. So as you can see, it’s not pushy and it complements their work and I should say anytime you’re going to reach out to a blog owner, do a little bit of homework first and make sure you’re sending the email to the right person and you actually use their name. Because there’s someone who gets these kinds of pitches. A lot for my own blog, I can only tell you how big of a turnoff it is when it’s written to whom it may concern, or sometimes I get just a random name that no one even works here by that name.

So do a little bit of homework and make sure you’re writing to the right person. All right, number three on the list or links from podcasts. So podcasts are becoming more popular than ever before. And the cool thing about them is there really is a podcast for everything even, you know, so called boring niches. If you find yourself in, in one of those and they all need content on a weekly basis or however often they produce and most of these podcasts are actually interview based and they’re looking for experts who can come on and talk at length about a certain subject. So how does this translate into a link for you? Uh, so basically if you were to go on a podcast, they’re going to usually link back to your website in the show notes from their website. And the cool thing about this is they’ll usually link to just about any page you want them to, including a homepage or a service or a product page.

So if you have an area of expertise, and I bet you do a, all you really need to do is go to itunes and just do a simple keyword search for podcasts in your niche. And when you find them, they always have a link to their websites. You can go directly there and on their website they almost always have a contact page. So get in touch with them and just pitch yourself in picture idea. Now I recommend a few things here. I definitely recommend listening to at least one episode so that you have something you know a little more personal to bring up or to compliment or to comment on. That’s really gonna. Make your email pitch stand out much more. And along those same lines, I definitely recommend subscribing to their podcast, giving it a five star rating and then letting them know that in the email and then let them know that you think you would make a great guest to talk about.

Fill in the blank, so the trick is to make it specific and what I would recommend is look at the list of episodes they have to see what they’ve already covered and what blind spots you could go in and fill in with a topic that you really know something about. And I should say you probably don’t want to go after the biggest podcasts out there to start. They probably have a lot more competition for guests, so go after, you know, smaller ones to start and then once you have a few interviews then you can start bringing that to the table for the bigger fish to get better and bigger links as you go forward. Okay. And along these same lines, uh, you can be a goto source for media outlets because, you know, it’s one thing to get links from smaller websites, but it’s quite another to get them from the big boys, you know, New York Times, Forbes, Huffington post, and it sounds hard to get those right.

Well, it’s not always as hard as you think. What if I told you that there’s a website out there whose only job is to connect experts with journalists and bloggers that are looking for sources? Will that website exists and it’s called help a reporter.com. Just sign up as a source, a fill out a simple profile that indicates your areas of expertise and you’ll start getting emails about articles that are looking for sources. Just start responding to the ones that you think you can add value to and see who responds. Now this isn’t a slam dunk. You may have to actually start responding to a few of these before you get any response back, but as long as you respond in a professional and polite way, you’ll probably start getting some really reputable backlinks just for providing a written response to a specific question. I actually got a link from the New York Times this very way.

Okay, and that brings us to my favorites method of getting back links, and this is my favorite because rather than creating a bunch of articles or a bunch of different kinds of content are going out a bunch of podcasts, you basically create one really good piece of content and then you spread that around the web and I’m talking about many multimedia guest posts, so here’s what you do. You basically have to create one really great piece of content. It can be a video, it can be an infographic or even a podcast. Then you pitch a bunch of different blogs in your niche, that content, so in that email you’re going to link directly to that piece of content and you know the video or the infographic, but then you’re also going to offer to write a unique mini post to accompany it. You know this is a great scalable way to get a lot of backlinks from one piece of content.

Then basically rewrite the same mini article a bunch of different ways so that it ends up being unique to each individual blog. Posts it. I did this a few years back with this infographic and it had it published and around 50 different blogs around the web and if you want to create an infographic but you’re not a designer, that’s fine. All you need to do is really find a good article or piece of content to base it on. You know, where’s the information coming from? And then you can usually hire a designer for, you know, around 100 and $250 who will actually take that content and bring it to life for you. I’d recommend just going to the info studio website and just typing in infographics and the search bar and you’ll find a bunch of really talented designers to do this for you. And if you really want to up the positive responses, you know the yeses.

You get to this. I would actually recommend spending a little bit more and hiring a designer to create an animated infographic. These just look way cooler and the novelty of it is going to result in more people interested in posting it. And the good news here is you can probably make it a little less involved and shorter if it’s animated. Okay. And one last bonus tip here. If all of this sounds good, but maybe you don’t quite have the time to be building all these backlinks yourself, it might actually make more sense for you just to outsource your link building efforts. There’s a company I use called the Hoff that does really great work and they start at around $50 for some really basic link building and they go up to a several hundred dollars for more advanced, but they do a really good job. I’ve been using them for a few years now, uh, with some really great results.

So I’m going to put the link to The Hoth here. All right, but now I want to hear from you and I want to know which of these tactics are you excited to start using in 2019 to start building up some really great back links to your website. I want to know which one or if you have any other tips that I have missed, please leave those in the comment section below as well.

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