How to create a professional looking political candidate palm card in under 10 minutes

How to create a professional looking political candidate palm card in under 10 minutes

Whether you are active in politics or could care less, (gasp!) doing design work for a political campaign can lead to some pretty fruitful gigs. One of the most common pieces that any campaign needs is a palm card. A palm card is pretty much what it sounds like. A piece of cardstock that has a photo of the candidate, logo, a small bio, and a couple key issues or bullet points. Here are 9 steps to create a palm card in ten minutes.

  1. Determine the size of the card. Consider these key things: which sizes are the cheapest to mail, does the card correspond to an envelope, what sizes are other candidates doing?
  2. Collect all of the media you need for the card. A photo of the candidate, logo of campaign, and the copy. Once you have these you are ready to get started.
  3. Open Photoshop, and create a new project. Depending on your photograph you may want a vertical or horizontal design for the card. In the sample I created for this project, I chose a horizontal front and a vertical back.
  4. Position the photo with an equal space between the three sides of the palm card it is closest to.
  5. Add your logo to the opposite side of the photo.
  6. Insert the copy underneath the logo.
  7. Add a transparent rectangle, using the stroke feature choose a color that tastefully goes over the photo.
  8. For the back we use the same color used for the rectangle.
  9. Add your copy and another transparent rectangle with a white stroke and you’re done.

Political Palm card design

Political palm card designers

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