5 Current E-Commerce Design Trends
- Cameron Francis
- September 24, 2013
In the ecommerce world, customers are King. This is the reason ecommerce designs are continually being enhanced and evolving to produce the best possible user experience. As the desires and requirement of internet shoppers keep changing, based upon mobile technology advancements, so do ecommerce design methodologies. We have compiled a list of trends we expect to become more prominent in 2013 to more effectively serve consumers and our web design clients.
Shift to Mobile
Consumer’s dependence upon mobile internet technology has been growing by leaps and bounds. Consumers are now in a habit of buying products and searching for information from just about anywhere. Ecommerce designers are integrating mobile design concepts by using responsive web design. Designers strive to make their online store render and function well across a wide range of devices and browsers so that consumers will not encounter a reduced usability on mobile devices, as opposed to their desktop PC.
Pre-eminence of Minimalist Design
Due to the large shift to the use of mobile devices and responsive web designs, website designs are becoming simpler and products are displayed in a more straightforward fashion. Crisp edges, bold colors, airy white-spaces, and flat illustrations are now replacing complicated textures and designs packed with complex images and flash. Along with this, many sites will use payment processes that are simpler and simpler site navigation. These design changes are a necessity to ensure usability on mobile devices, and since mobile devices are rapidly becoming the internet access tool of choice, it is imperative to create designs that are usable on them.
Integration of Facebook
The burgeoning popularity of social media is quite advantageous to ecommerce. Consumers have the ability to share products instantly with friends and colleagues to influence their buying decisions far more rapidly than traditional methods of marketing.
Ecommerce web sites are starting to integrate services and products with Facebook by permitting users to construct wish lists on their Facebook accounts. These wish-lists can then be shared with their Facebook friends, which send additional visitors to ecommerce websites.
Faster Load Times
Consumers are now expecting to be able to access online stores from any location, and they have become impatient with site load times. In the past, online shoppers would, on average, abandon a web page after a seven second wait. Today, the average wait time a typical user is willing to tolerate is three seconds. This is a serious challenge for ecommerce sites that have a very large product number, since the more items a webpage contains, the more time it will take to load.
As a website designer, you can meet this challenge by making use of a content delivery technique that will provide users with information on the basis of their geographic location. You should also engage in continuous site speed testing to determine how you can minimize it.
Advanced Personalization Methods
Simply recommending products on the basis of past buying trends will not be sufficient for consumers any longer. Consumers now desire additional product recommendations that are based upon what is likely to enhance their lives. Designers are currently designing algorithms that are more advanced for predicting the needs of internet shoppers through the suggestion of slight changes in behavior. For instance, rather than designing an app that allows users to record fitness habits, you could suggest products that will assist them in improving their fitness routines.
As you are analyzing the ecommerce design of your own sites, you should keep the perspectives of your users in mind as you use these trends to serve them better.
Cameron Francis is a founder of an Australia based website design and development company. He generally writes the tips and tutorials about web design, website development, eCommerce website, single page websites etc. You can also follow him on twitter @eTrafficGroup
Image credit: Jan Vašek
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