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DesignCast 63: Building & Using Your Network

By: Wes McDowell | June 10th, 2014 | 1 comment

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No designer is an island. To one degree or another, we all rely on a network of others to keep our business afloat. Maybe you subcontract out some work that you can’t handle on your own. Maybe you have created valuable relationships with print vendors, hosting providers, etc. And lets not forget how valuable networking [...]

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graphic design rush jobs

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DesignCast 62: How to Handle & Price Rush Jobs

By: Wes McDowell | May 26th, 2014 | no comments

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What’s the rush? Your client needs a brochure design yesterday, and its up to you to make it happen. Before accepting a rush job, you have to understand how it will affect the other aspects of your business. Who do you push aside to make time to turn around this new job so quickly? Will [...]

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graphic design school

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DesignCast 61: What We Wish We’d Learned in Design School

By: Wes McDowell | May 12th, 2014 | 4 comments

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As great a tool as design school can be, they can only prepare you for so much in four years. As any designer who has been working for a while knows, there is a ton of knowledge that doesn’t drop on you until after you’ve started working in “the real world.” In this episode, listen [...]

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DesignCast 60: Two Men & A Listener Question Show

By: Wes McDowell | April 28th, 2014 | 1 comment

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In this, our 60th episode, we mourn the temporary absence of Mikelle by reaching deep into our mailbag to answer more of your listener submitted questions! Without Mikelle’s usual sweetness,  this episode is our manliest yet. Wes and Nick tackle a wide variety of topics, including:     How to improve the overall quality of [...]

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price objection

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DesignCast 59: Overcoming Price Objection

By: Wes McDowell | April 14th, 2014 | 2 comments

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When speaking with prospective clients, one topic that will invariably come up is price. But what do you do when a potential client thinks your design services are just too expensive? In this episode, we tackle the topic of how to deal with clients who are obsessed with price. We cover everything from explaining your [...]

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graphic design spec work

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DesignCast 58: Saying Nope to Spec Work

By: Wes McDowell | March 28th, 2014 | 6 comments

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Do you like working for free? Neither do we. The creative field has always been plagued by the notion that what we do is somehow not “real” work, and should only be paid for upon approval. It has become increasingly common for potential clients to request designs up front, as a test to see who [...]

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DesignCast 57: How to Develop a Branding Guide

By: Wes McDowell | March 21st, 2014 | no comments

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Everyone knows that the logo is the cornerstone of a company’s branding and identity. But why stop after just designing the logo for a client? Not only is offering a printable set of branding guidelines invaluable to your clients, but it can be a great upsell of your services as well. In other words, if [...]

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graphic designer contract clauses

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DesignCast 56: Design Contract Lifesavers

By: Wes McDowell | February 24th, 2014 | 6 comments

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If you’ve been listening to the show for a while, you will remember that we did a whole episode covering all the basics of graphic and web design client contracts. But over the past few years, plenty of situations have come up with our own clients that have prompted us to add extra clauses to [...]

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bad photoshop habits to avoid

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DesignCast 55: When Good Designs Go Bad

By: Wes McDowell | February 9th, 2014 | 2 comments

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We’ve all been there. You design something awesome for a client, hand over the files, and then you see that it has been changed. Maybe a small tweak, or maybe it has been transformed into something unrecognizable. Something awful. Something, you no longer want your name on. In this episode, Mikelle recounts just this kind [...]

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whats in it for me?

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DesignCast 54: What’s in it For Me?

By: Wes McDowell | January 27th, 2014 | 2 comments

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When marketing our design services to clients, it is common to spend a lot of time talking about what we do, and how good we are at it. Unfortunately, focusing on that alone is not enough to entice the discerning client. You have to clearly lay out your unique value proposition, in other words, you [...]

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