4 Ways to Get Website Traffic Through Facebook
- Shahzad Saeed
- May 3, 2016
If you’re looking to build traffic to your website, you need to look at the places where your potential customers reside online. With more than a billion active users from all around the world, Facebook seems to be one of the most reliable traffic sources for your website.
Ever since Facebook restructured their Newsfeed algorithms, many Facebook page admins are complaining that their Facebook organic reach has been declining drastically.
How would you use Facebook to drive traffic to your website despite the fall in organic reach? One of the easiest ways is to use Facebook advertising.
By advertising on Facebook, Syed Balkhi, the founder of WPBeginner.com, recognized a tremendous rise in his Facebook organic reach and noted an increase in traffic of 332%.
Now you might be asking- should you really spend money on driving traffic?
Let’s look at this way… In order to generate traffic, would you rather test all of those Facebook tricks only to end up with disappointment down the road with zero results, or spend a few bucks on advertising to open a steady stream of consistent Facebook traffic to your blog?
Let’s take a look at how you can leverage Facebook advertisements to bring steady traffic to your blog and grow your email list…
1. Increase brand exposure using interests targeting
Unlike search ads, Facebook ads are not highly targeted because the prospects are just surfing Facebook and not looking for particular information at the time. However, with a feature like interest targeting, you can define your ideal audience by their interests, hobbies, activities, educations, job titles and the Pages they like.
For example, if you’re selling stationery items in San Francisco, you can target people based in San Francisco who previously liked popular online stores that sell stationery items. You can even narrow the audience based on their job titles, so you’re more likely to target the right audience who will eventually become your customers.
While targeting users who liked your competitors’ pages might seem like an easy tactic to grow your fan base on Facebook, the downside is you might target fake profiles and individuals who aren’t within your desired demographics especially if the competitor hasn’t grown their page organically.
To target your audience accurately, make sure you use Facebook’s graph search to study the competitors thoroughly before investing in a paid campaign.
Using the graph search, you’ll get to know useful info like advertising styles of your competitors, the interests of potential fans of any Facebook page and much more.
2. Build an email list
Without a doubt, an email list is one of your biggest online assets. Facebook advertising is one of the best ways to grow your email list.
All you need to do is to create an opt-in form using your email marketing software (or use a plugin such as Optin Forms), add the form to your landing page and then drive traffic to your landing page using Facebook ads.
If you’re just getting started with building an email list via Facebook advertising, the following step by step guide will help you.
Step 1: Choose an email marketing software to build your email list.
Since there are many email marketing tools, picking the right tool can be tricky. If you’re confused about choosing one, you may use recommendation engines like WebAppmeister. It compares different apps with each other whether it is an email marketing app or ecommerce app and helps you decide the right tool to fit your needs based on pricing, design, features, flexibility, automation, etc.
Even though you can find a lot of useful email marketing tool reviews and ecommerce software reviews on the web, what makes a recommendation engine even better is that it offers a head to head comparison between various tools.
Step 2: Create a landing page on your blog.
There are a lot of landing page plugins that can help you easily design a landing page on WordPress. Alternatively, you can hire someone from Upwork.com who could help design it for you.
Step 3: Create an ad that resonates with the message of your landing page and start driving traffic
For example, the ad below clearly tells the users what they can expect once they click the ad.
You can even increase the conversion rate by creating a landing page that is tailored specifically to the campaign.
3. Retain your visitors by remarketing
Retaining your existing customers is one of the most cost effective marketing strategies. If you created a positive experience when your customer previously engaged with your website, it’s likely you can attract them again by showing relevant ads on Facebook.
Here is how you can remarket your visitors on Facebook.
Step 1: Add a Facebook remarketing pixel on your website.
Step 2: Display a customized ad to encourage return visits to your website
For example, take a look at the ad below.
As I’ve previously visited their website, they’re targeting me. And the best thing is the call to action is very clear- it says finish your registration, so as a potential prospect, I can easily recall where I left off in the sales funnel.
4. Build brand engagement by persuading readers to like your page
Visitors who land on your website from a search engine are in the process of looking for specific info from your website and are not interested in a long-term, engaging relationship with your brand.
However, if you can make them engage with your brand on Facebook by advertising specifically to like your Facebook page, you can retain them for a long-term relationship; this is not only sustainable in terms of consistent traffic but also helps keep them loyal to your brand.
For example, WPKube.com targets their blog readers on Facebook and persuades them to like their Facebook page by advertising directly to them with a relevant ad.
Though this type of ad might not bring quick traffic to your website, it can help to engage potential customers with your Page on Facebook, which can also lead to building consistent traffic and ultimately loyal customers to your business.
Facebook is a holy grail of traffic source. As a marketer, you should leverage its potential to bring traffic to your blog.
If your Facebook organic reach is steadily declining, you might want to test out spending a few bucks on advertising. The best thing is that it helps increasing the organic reach of your Facebook posts, so even after you stopped advertising it can drive traffic to your blog.
Have you ever advertised on Facebook? What are your thoughts about Facebook advertising? Share your mind with us in the comments section below.
Twin Design / Shutterstock.com
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