Is it Time to Redesign Your Website?
- Richard Fisher
- December 3, 2012
Redesigning your Website can be tedious, costly, and time-demanding. That is why many site owners do not consider it as often as they should. Its a lot of work to have a site redesigned especially if the goal is to improve it and boost it’s traffic. But there are noticeable signs that can indicate the need for a redesign. Here are some of the most significant. If any or all of these are true of your site, you should probably give a redesign some serious thought. The competition across the virtual space is getting more intense, which means it is more important than ever to make your site enticing, interesting, and useful. Here are the top reasons why you might consider a redesign:
The Website is unresponsive
Most online sites should be designed not just for browsers in desktop or laptop PCs. Internet users now use many other devices to check out sites. An unresponsive Website can easily be viewed on different devices from traditional desktops to tablets and smartphones. User experience should not be hindered.
It is hard to update the site
Are you finding it difficult to update the Website on your own? You should ask your Web developer to integrate or install a CMS (content management system) so you can easily and readily update your site whenever you like to do so. CMS is included in the default settings of modern Website designs. It is a must because it facilitates instant and fast updating of sites. There can be many other benefits.
There are outdated and non-useful features
Some features are not useful anymore. They may not be as effective as they used to be and they may already be outdated. You might need to remove those non-useful buttons as those may just contribute to make your Webpages look cluttered. Some features can be replaced by their newer and better versions, especially those linked to social networks. Removing some buttons may also be necessary for a layout revamp.
The site takes a long time to load
If the Website takes more than five seconds to load, it can be an indication that it needs optimization. According to experts, Internet users usually lose interest and leave a site instantly if it does not complete loading the page in five seconds. The redesign should facilitate faster loading through removal of specific elements like unnecessary textures, background images, custom fonts, and poor layout.
Visitors neglect the home page
Sign up with Google Analytics so you can use its special analytics software that can give you statistical data about your site traffic. If your Website is losing visitors, it is more likely to be due to ineffective home page. You may need to redesign it to turn it into a more enticing and interesting one. A redesign can also be helpful when the site is not ranking high enough on search engines.
Richard has been working in the web design and web development strategy for several years, specializing in Magento websites. When is not working, Richard is an active contributor in developer forums and blogs.
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