In the world of graphic design, most people charge one of two ways: based on time or per project. But let’s face it, both are usually based on some type of time-based calculation. The problem with this method is that nobody really benefits from it.
Your client is ends up paying for the time you spend, not a tangible result. And you are essentially just trading time for money. Why not charge your clients based on the value you bring to them instead?
In this episode, the gang talks all about the ins and outs of this method of pricing, as well as our own experiences with it. If you aren’t using this pricing model yet, you should really consider it. It will only benefit you and your clients, as you now have a vested stake in their success.
We also answer a listener question about a possibly tacky method of advertising.
We love getting topic suggestions from our listeners, and today’s episode is one of those. We’ve talked a lot over the year about subcontracting work out to others. It’s a great way to fill in your skill gaps, or just have extra hands in order to focus on more important business-building tasks. In today’s episode, you’ll hear how we started getting our feet wet hiring subcontractors, what duties we give them, as well as a whole lot of advice we wish we’d known from the beginning.
We also answer an audio question about where we turn to keep learning in a very crowded Internet.
With spring break well behind us, thoughts turn to summer, and maybe even graduation. Good thing we have our resident design professor Nick to dole out some awesome advice to all you grads out there. And in the spirit of not leaving the rest of you out, this advice is pretty great for any designer when it comes to job interviewing, and portfolio sprucing.
We also answer a listener question about the best way to become known as an authority in the design realm.
Also, if you happen to get the awesome reference in our featured image above, go ahead and leave a comment. You’ll definitely earn our respect.
We’ve reached another milestone, (assuming 130 is indeed a milestone?) So we’re back to clear out the ol’ inbox and answer your burning questions. We have seven different ones, so there is really something for everyone in this episode.
We know we’ve been doing live episodes for this lately, but we just forgot to tease it on the last episode, so we went back to “the old way” just this once. #sorrynotsorry
Whenever you first meet with a new prospective client, they are sizing you up. And if you’re smart, you’re sizing them up right back. After all, you probably don’t want to work with everyone who comes your way. There are many things to consider: their budget versus your rates, their niche, their project, and their overall attitude. In short, you need to figure out pretty quickly whether or not you want to work with this person.
In today’s episode, the gang dissects the qualification process. Why we do it, and how. Because if you’re serious about your design business, you need to be selective with your clients. Some will make your job incredibly fulfilling, and some will make you hate getting up in the morning. Even worse, pick the wrong clients consistently enough, and you’ll be out of business altogether.
We also answer a listener question about sending out physical work samples to get new business, and how to do that with nothing but “concept” portfolio work.
If you’ve ever felt like your first client comps aren’t nailing it, you really need to give mood boards a try. Mood boards are a way to save time by quickly communicating an overall design direction to your client for approval. This can involve just one that they need to approve, or multiple variations from which they can choose a direction. Either way, by getting this visual feedback up front, your first comps will come much closer to hitting the bulls-eye.
The gang talks about their own experiences with mood boards, as well as tips and tricks to make sure you’re getting everything you can out of this exercise, (and have a little moment of creative zen along the way.)
We also answer a listener question about landing an agency job with no prior agency experience, (as well as little to no digital experience.)
Nothing can kill the productivity of a designer faster than a neverending barrage of small jobs. You have to wrap your head around a new brand, create invoices, and client interactions for a micro-payout. This is why it is so crucial to have a project minimum — the absolute minimum amount you’re willing to take on a new job for.
This can be applied to either money, time or scope. Whatever makes the most sense for you and your design business. In this episode, the gang talks all about why having a minimum is important, and what can be wasted without one. And of course, we all have stories to tell on the subject.
We also answer a new listener question about the specific marketing/messaging that got us our first “big fish” clients.
We talk a lot about design trends, but when is it time to break away from the pack and try something totally different? And with a never ending supply of design inspiration out there, how do you turn down the noise enough to explore your own creativity?
In this episode, the gang explores this idea, and how it can apply to print, branding and web design. We’ve got some great examples from our own projects, and we also talk about how to push the envelope creatively within the real-life constraints that we often find ourselves in.
We also answer a new listener question about how to make potential clients see your work as superior, when they lack the “designer’s eye.”
And special shout-out to Aleisther Guido for this awesome piece of fan art!
Do you know the best way to deliver real value to your clients? Coincidentally, it’s the same thing that will allow you to charge much more than you’re charging now—Discovery.
Discovery is the secret sauce to solving real problems in your clients’ business. When you stop simply taking orders based on your clients’ stated needs, and digging deeper, you can provide web design, branding, or just about any other type of design that actually connects with their audience, contributing to their bottom line.
In this episode, listen as the gang goes over their discovery processes, and how they use discovery to unlock unexpected gold nuggets of info that they can build a thoughtful project around.
We also answer a new listener question about how to tell a potential client why not to use a DIY web builder for their website.
On our last episode, we covered all the biggest graphic design trends we predict for next 2017, and we wanted to follow it up with trends we can expect to see specifically in the world of web design.
Listen as the gang goes over their favorite (and most promising) trends for 2017. Some are purely aesthetic, while some actually have a higher purpose—to increase conversions.
If you’d like to add the infographic Wes talked about to your own blog, feel free to check it out and grab the embed code here.
And for our last show of the year, we of course answer a new listener question about how to measure the success of a design project when there isn’t any hard data to back it up.
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