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2016 graphic designer gift guide

The Designer’s Holiday Gift Guide ’16

The holidays are upon us, and that means three things — some really bad Christmas movies on The Hallmark Channel, getting drunk to avoid family, and the Deeply Graphic annual designer gift guide episode. Seriously, it’s one of our favorite yearly traditions, and this one truly has something for everybody.

So strap in, spice up your eggnog, (nobody’s lookin’) and listen for all the coolest stuff you should be asking your loved ones for this holiday season.

We also answer a new question about clueless employers asking you to design stuff in (gasp) Microsoft Word. Seriously though, where’s my eggnog?

Show Links:

  • Videoblocks.com/deep2016 — Click here to get your yearly subscription to Videoblocks and Audioblocks for just $149… That’s $100 off
  • Freshbooks FREE for 30 Days Offer – Important: You must enter Deeply Graphic into the “How Did You Hear About Us” section

Gift Links (No peeking until after you’ve listened):

 

facebook ad design tips

Tips & Tricks for Designing Facebook Ads That Crush It

Facebook ads are one of the most cost-effective — and overall effective — forms of online marketing available today. This is because you can easily tailor them to the target audience. In today’s episode, listen as the gang schools you on the best ways to design killer Facebook ads, as well as some behind the scenes marketing tactics you can use to make them as effective as they can be.

You can use this to design Facebook ads for your own design business, or take what you learn and apply it to your clients Facebook ads. By not only understanding what makes a great looking ad, but how to make it as effective as possible, you can bring a tremendous value to your clients — and charge a premium for your expertise.

We also answer a listener question about how we have personally used social media for our businesses.

Show Links:

  • Videoblocks.com/deep2016 — Click here to get your yearly subscription to Videoblocks and Audioblocks for just $149… That’s $100 off
  • Freshbooks FREE for 30 Days Offer – Important: You must enter Deeply Graphic into the “How Did You Hear About Us” section
  • Unstock.io — for stock images you can use in Facebook ads that feel more authentic
  • Richard Garcia’s cinemagraph tutorial video
live halloween show

Live Halloween Spooktacular! Ask Us Anything

To celebrate our 120th episode, we decided to join forces with the darkest of holidays to bring you our first ever live Halloween Spooktacular! While the live event has come and gone, you can still listen to all the spookiness and listener questions we took during our live broadcast.

We got to answer a bunch of questions from a lot of you, so there is more than enough here to fill up your trick or treat bag!

Show Links:

  • Videoblocks.com/deep50 — Click here to get your yearly subscription for $50 off. That’s just $99/year for a HUGE library of video clips
  • Freshbooks FREE for 30 Days Offer – Important: You must enter Deeply Graphic into the “How Did You Hear About Us” section
how to make a cinemagraph

Everything You Wanted to Know About Cinemagraphs* (*But Were Afraid to Ask)

One of the big forecasted web design trends for 2016 was the widespread use of cinemagraphs. So where are they?

Listen in as the gang dissects the benefits or incorporating cinemagraphs into your web designs, email marketing campaigns and social campaigns. We also go over your basic options for making/purchasing one, and what you would need to make one from scratch.

Listen to learn how to make a cinemagraph

Since this is such an untapped trend, you can be one of the first to use cinemagraphs in your designs, which is a great way to keep the attention of users and increase conversions.

Be sure to join us for our Halloween Live-Stream Spooktacular! Monday, Oct. 24 at 6pm Pacific, 9 Eastern. Go to thedeependdesign.com/live

We also answer a new listener question about freelancing vs. fulltime when you have young ones at home.

Show Links:

  • Videoblocks.com/deep50 — Click here to get your yearly subscription for $50 off. That’s just $99/year for a HUGE library of video clips
  • Freshbooks FREE for 30 Days Offer – Important: You must enter Deeply Graphic into the “How Did You Hear About Us” section
  • Clipchamp.com
2016 print trends

Hot Print Talk! The Latest Trends in the Print World

While we can sometimes get focused on web design, this one’s for all you die-hard print designers out there.

Join us as we chat with Nicole and Katie from Tri City Printing about all the latest trends in the print world. We cover all the hottest new print promotional items you can use with your own branding as client gifts, or to suggest to your clients for their own purposes. We also talk about the newest trends in inks and finishes that will make your business cards, brochures and other printed materials pop.

We also answer a new listener question about avoiding bad design habits when you’re starting out.

Show Links:

i-choo-choo-choose-you

Why Should Clients Choose You?

All designers want to get to the point in their career where they can call the shots and work with the clients they want to work with. But how do you get there? By being the kind of designer (and businessperson) that clients consistently want to work with.

In this episode, we’re joined for a second time by branding expert Terri Trespicio. Terri dishes out some pretty amazing advice on how to figure out exactly what you do, how to communicate that with your clients, and how to make them care.

Only by conveying a unique value to your prospects can you expect to stand out and generate enough interest to propel you to where you can call the shots.

We also answer a new listener question about the ethics and logistics of adding projects (where you had a limited revisionist role) to your portfolio.

Show Links:

shutterstock_382289737

Finding Design Clients Through Social Media

As creative solopreneurs or agency owners, there are no shortage of ways to find great clients. We can attend networking mixers, send out emails, or rely on good old-fashioned word of mouth. But one we keep getting one particular question time and time again — how do you use the power of social media to find new business?

This week, we are joined by social media expert, (don’t call him a guru!) Josh Hoffman. Josh teaches us the importance of establishing your brand on social media, how to put yourself in front of the right people, and what to say and do once you have their attention.

Josh also talks about the importance of the principle of playing “the long game” with potential clients, and the concept of “killing them with content.” There are a million great tips in this episode, so you won’t want to miss a second.

We also answer a new listener question about how to make your design resumé stand out to potential employers.

Show Links:

shutterstock_397094602

When Your Clients Aren’t Feeling It

Have you ever had an unsatisfied client? At some point, I think every designer has run into this problem. It’s how you deal with it that matters.

This episode was spurred on by a listener question we got from a designer who’s client went completely off-the-grid after things went south. Not knowing what to do next, naturally she wrote to us!

Join us as we talk about how we have found ourselves in similar situations over the years, and what we did about it. More importantly, listen for our tips you can use from the beginning of a project to help minimize the risk of this happening to you.

We also answer another listener question about how to outsource those pesky “small jobs” for your web design clients.

Show Links:

apple tips for designers

Apple Workflow Tips

If you’re like most designers out there, your work machine of choice is a Mac. And if you’re like most Mac users, you have a pretty good handle on your workflow, but there is always room for improvement.

On today’s episode, we are joined by Apple consultant (and Mikelle’s new bff) Brett Nord. Brett is here to teach us all about how to make the most of our Macs, from how to maximize their longevity, to how to automate mindless tasks. All you have to worry about is what you’re going to do with all your newfound free time!

As always, we also answer a new listener question about how much to reveal when a client asks you to participate in the “debrief” process after a project.

Show Links:

reality check freelance projects

Reality Checking Your Freelance Design Work

The life of a freelance graphic/web designer can be incredibly rewarding. The independence of working for yourself is alluring, but working by yourself comes with more than a few drawbacks. With nobody to bounce ideas off of, or show your works in progress to, how do you ever really know if you’re on the right track?

In this episode, the gang talks about all the ways we can make sure our projects never lose sight of the original objectives and goals. We talk about ways to keep things on track, as well as how to get extra eyeballs on your work to make sure you’re actually connecting to the intended audience.

We also riff a bit about MasterCard’s new logo (ay-yay-yay…) and we tackle a new listener question about leaving the 9-5 world to strike out on your own — with a partner.

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