Did you know it costs about five times as much to acquire a new client than it takes to maintain an existing one? Knowing that, why do so many designers “one and done” it with their clients?
In this episode, the gang talks about some great ways to keep your existing customers by offering ongoing services that benefit you both. For example, if you design websites, why not offer a monthly SEO service that helps them attract visitors? We’ll talk about how to structure and price your packages, as well as how to pitch them to your new and existing clients.
We also answer a new listener question about what to post on social media to attract, educate and entertain prospective clients, rather than just other designers.
One of our very first shows was about proposals, but we’ve gained a lot of knowledge since those early days, and we have a lot of new proposal tips to share with you. Listen as the gang talks about all aspects of the proposal process, including the writing process, things to include, and how to properly deliver a proposal to a prospect.
Yes, a proposal done right can mean a lot of upfront (sometimes unpaid for) work. But if you do it right, it will pay off, big time.
We also answer a new listener question about niching while still advertising that you have generalist capabilities.
Unless you have all the business you can handle, AND you are making the kind of money you deserve, you should probably consider advertising in one way or another. In this episode, the gang discusses the various platforms available that work in 2017. We talk about paid options, but Mikelle has another method that she has had great success with that won’t cost you a dime.
We also have a big announcement in this episode that you won’t want to miss!
And we of course answer a new listener question regarding how to handle case studies when your clients don’t provide you enough hard data.
It’s that time of year again. The smell of freshly cut grass in your nose, the taste of vodka with just a splash of lemonade on your tongue, and the sweet sounds of Bill Gardner talking about this year’s logo design trends all up in your earbuds! That’s right kiddies, it’s time for the 2017 LogoLounge Trend Report, and we’ve got it all right from the source.
Listen as we talk about all the latest logo design trends, and how we got here. It’s a fascinating conversation, and we highly recommend following along with the report, which you can find here: https://www.logolounge.com/articles/2017-logo-trends
Our conversation was so engrossing, we actually ran out of time for a listener question — a first for our show. But don’t worry, we’ll get back on track next time.
I’ll bet most of you either specialize in web design, or at least offer it as a client service. Like it or not, in 2017 (and beyond,) this means you need to know how to design for mobile devices. With over half of Internet browsing taking place on mobile, we as designers can no longer afford to ignore it.
In this episode, we go through a checklist of everything you need to think about in order to satisfy mobile users, as well as search engines in regard to mobile web design. We cover two major areas:
- Site speed
- User experience
We also tackle a new audio question about whether turning to UX/UI design can result in fewer client objections.
If you offer web design services, how well do you know the mysterious art of SEO? For any noobs out there, that stands for “search engine optimization,” and is usually a very important aspect to almost any website. Any SEO expert will tell you that it’s always better to plan your search strategy from the beginning, but all too often, it is added in at the last minute as an afterthought.
In this episode, Wes offers some basic training in planning SEO from the start, and how that will impact the rest of the project. if you can nail the basics, any site you design will be in a much better position when the real work of link-building begins.
We also answer a new listener question about making your phone number public, and the types of clients you might attract that way (and how to better qualify them.)
In the world of graphic design, most people charge one of two ways: based on time or per project. But let’s face it, both are usually based on some type of time-based calculation. The problem with this method is that nobody really benefits from it.
Your client is ends up paying for the time you spend, not a tangible result. And you are essentially just trading time for money. Why not charge your clients based on the value you bring to them instead?
In this episode, the gang talks all about the ins and outs of this method of pricing, as well as our own experiences with it. If you aren’t using this pricing model yet, you should really consider it. It will only benefit you and your clients, as you now have a vested stake in their success.
We also answer a listener question about a possibly tacky method of advertising.
We love getting topic suggestions from our listeners, and today’s episode is one of those. We’ve talked a lot over the year about subcontracting work out to others. It’s a great way to fill in your skill gaps, or just have extra hands in order to focus on more important business-building tasks. In today’s episode, you’ll hear how we started getting our feet wet hiring subcontractors, what duties we give them, as well as a whole lot of advice we wish we’d known from the beginning.
We also answer an audio question about where we turn to keep learning in a very crowded Internet.
With spring break well behind us, thoughts turn to summer, and maybe even graduation. Good thing we have our resident design professor Nick to dole out some awesome advice to all you grads out there. And in the spirit of not leaving the rest of you out, this advice is pretty great for any designer when it comes to job interviewing, and portfolio sprucing.
We also answer a listener question about the best way to become known as an authority in the design realm.
Also, if you happen to get the awesome reference in our featured image above, go ahead and leave a comment. You’ll definitely earn our respect.
We’ve reached another milestone, (assuming 130 is indeed a milestone?) So we’re back to clear out the ol’ inbox and answer your burning questions. We have seven different ones, so there is really something for everyone in this episode.
We know we’ve been doing live episodes for this lately, but we just forgot to tease it on the last episode, so we went back to “the old way” just this once. #sorrynotsorry