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adobe creative cloud

Be More Efficient in Creative Cloud

As designers, using Adobe’s Creative Cloud is a must. It’s home to all the industry-standard programs, but are you using it to its potential?

In this episode, we’re so lucky to have Adobe expert Paul Trani in studio to talk about what’s new and exciting in the cloud, as well as ways to make the most of it in your design workflows.

We also answer a new question about how to present your logos as professionally as possible.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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email marketing for designers

Email Marketing Tips for Designers

In our last episode, we talked about all the different types of lead magnets you can offer potential customers to get them on your email list. So let’s say you’ve got them right where you want them — now what?

This week, the gang talks about the next steps: how to deliver the lead magnet, and how does it fit into your bigger picture? How will you STAY in front of your prospects long after you’ve delivered on your promised content?

We OF COURSE have you covered every step of the way, so listen up, and you’ll be a lean, mean, lead generating ( and nurturing) machine in no time!

We also answer a new listener question about bouncing ideas around mid-project with other creatives, even when you work from home.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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lead magnet ideas for designers

Lead Magnet Ideas For Designers

No matter where social media goes, it’s still critical to keep an email list of client leads in 2018 — it’s the only means of communication you actually own. Facebook, Instagram or Twitter could go away tomorrow, but your list is yours. In this, the first part of a 2-part series on email marketing for designers, we will go over 7 different lead magnet ideas you can start using to build your list of leads.

Each has its own pros and cons, and there are varying degrees of difficulty, but when done right, a well-produced, and well marketed lead magnet can bring in a steady stream of prospects that you can nurture over time, leading to many more of the RIGHT kinds of clients. Clients who know, like and trust you, which means they will pay more to work with you, and will take your expert advice much more readily.

We also answer a listener question about writing off unpaid work on your taxes.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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request for proposal

R.F.P.s: Time-Suck or Time-Well-Spent?

If you’ve ever gotten a request-for-proposal from a would-be client, you know the dilemma it creates. How much time should I spend on this? Will I even get it? Is it WORTH it?

In this episode, the gang breaks it all down to a 10 point checklist you can run against every RFP you get to determine if it’s worth your time, or if you should take a pass. Because after all, not all opportunities are created equal, and if you’re not strategic about it, you can waste an awful lot of time on dead ends.

We also answer a new listener question about keeping your personal and professional social profiles separate.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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how to raise your rates as a graphic designer

5 Ways to Increase Your Design Rates

I’m sure you love your design career. But you’d love it more if you were getting paid more, right? In this episode, the gang shares five strategies to make it possible to increase your prices.

We also answer a new listener question that we just couldn’t resist.

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questions answered

DesignCast 160: Your Questions Answered!

We love these listener question episodes. Not only do we get to clear out the inbox, but we get to give directly back to YOU, our loyal listeners. This week, we have 6 new questions on a wide variety of design related topics. Truly something for everyone here, so be sure to listen in full.

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2018 logo design trends

2018 Logo Design Trends Revealed!

Well it’s June, and you know what that means — a brand new logo design trend report from the folks at LogoLounge! We invited Bill Gardner back to the show to talk trends, and what they mean to the state of logo design in general. We had a great time with this episode, and learned a ton… you will too!

We also answer three logo-centric listener questions submitted just for this episode.

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hand lettering design

Niche Spotlight: Hand-Lettering Design

Typography is one of the most important aspects in graphic design. While choosing the right fonts for the job can make a huge impact, this week’s guest takes that to a totally different level — he does it all by hand (and companies pay him quite nicely for his efforts!)

There’s nothing cookie-cutter about Denver designer Adam Vicarel’s typography, and we got to sit down with him and pick his brain about how he got started, how he finds clients, and his best advice for other designers considering a similar career path.

We also take on a new listener question about clients who never seem to supply what you need from them.

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shoot video with smartphone

How to Produce Pro-Level Branding Videos With Your Smartphone

By 2019, video will make up 80% of all web traffic. Besides, video is one of the best ways to brand your design business, build trust, and showcase the personality behind the business.

This week, we have special guest Cielo de la Paz to walk us through the entire process: what you need, how to prepare, shoot and edit. And as promised, all you really need is your smartphone (and maybe one or two affordable accessories to increase production value.)

In addition to learning for your own branding, you can 100% apply this to your clients — so you can provide a very valuable add-on service to branding and/or web projects.

We also answer a listener question about who is ultimately responsible for typos and mistakes on a final project.

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passive income for designers

Passive Income Ideas & Tips For Designers

As designers there are so many ways of using our talents to make money — so why do so many of us rely solely on client work? In this episode, we answer a recent listener question about the ins and outs of passive income. And since the three of us don’t do too much of that, we decided to enlist the help of Brad Woodard.

Brad sells everything from brushes to posters, to paid courses — which means he earns money even when he’s not working for clients. Listen for some amazing advice on how to get started down this road for yourself.

We also answer a new listener question about your contract when you’re working as a sub for another designer.

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