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linkedin for designers

Creating The Perfect Designer LinkedIn Profile

We’ve talked a lot in the past about using Instagram, Twitter and Pinterest to find new clients, but LinkedIn is all business — so it makes sense to use it if you’re selling design services TO businesses.

In this pro-tip-packed episode, the gang covers every base to making the most of your LinkedIn profile, so you can stand out among all the other designers out there.

And in our next episode, we’ll continue the conversation and show you how to take that minty-fresh new profile and use it to go find your best new clients. You definitely don’t want to miss either episode.

We also answer a listener question about our office setups, what we can’t live without, and what we definitely can.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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Editorial credit:  / Shutterstock.com

Adobe Max 2018 podcast

MAXin’ & Freelancin’

Well we finally made it happen — all 3 of us recording in the same room! Well, it was an Airstream to be exact, but who’s keeping track anyway?

In this historic episode, the gang sits down live at Adobe MAX to talk all about creative freelancing with the girl who co-wrote the book on the subject, Amy Hood.

We cover everything from what it’s like working with your twin, how to take the emotion out of money, and how to deal with clients.

We also answer a new listener question about whether or not you can charge more when you hand over your native working files.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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design side hustle

When Your Side Hustle Wins!

A big part of being a designer is the art of the side-hustle. You know, when you have your 9-5 gig, but you freelance or work on a passion project business on the side.

But what happens when that side hustle becomes more lucrative than your actual job-job?

This week we have David Lesue back on the show to talk about how this happened to him, and his passion side business, Stately Type. Things got good enough for him to cast off the 9-5 in favor of a business he’s 100% in charge of. We got so many priceless insights in this episode, you’re not gonna want to miss a minute of it.

We also answer a listener question about working with clients supplying you with another designer’s unfinished files.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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design client persona creation

Creating Client Personas

The first step to marketing ANY business is knowing exactly who your target client is. And running a design business is no different.

In this episode, we break down every step of creating your ideal client persona — a fictionalized person that represents who you dream of working with. What are her goals and motivations? What about her challenges? Why would she say no to working with you?

And what would make her say “yes?”

Not only can you use this inside your own design business, but you can apply these same principles to client projects as well. Help them nail down THEIR customer personas, and your value goes up, allowing you to charge more for this valuable service. (And having this level of detail will help you get your project much more dialed in as a result.)

We also answer a listener question about “how far is too far” on job interview spec work that’s meant to impress, (but could backfire in a big way.)

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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adobe creative cloud

Be More Efficient in Creative Cloud

As designers, using Adobe’s Creative Cloud is a must. It’s home to all the industry-standard programs, but are you using it to its potential?

In this episode, we’re so lucky to have Adobe expert Paul Trani in studio to talk about what’s new and exciting in the cloud, as well as ways to make the most of it in your design workflows.

We also answer a new question about how to present your logos as professionally as possible.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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email marketing for designers

Email Marketing Tips for Designers

In our last episode, we talked about all the different types of lead magnets you can offer potential customers to get them on your email list. So let’s say you’ve got them right where you want them — now what?

This week, the gang talks about the next steps: how to deliver the lead magnet, and how does it fit into your bigger picture? How will you STAY in front of your prospects long after you’ve delivered on your promised content?

We OF COURSE have you covered every step of the way, so listen up, and you’ll be a lean, mean, lead generating ( and nurturing) machine in no time!

We also answer a new listener question about bouncing ideas around mid-project with other creatives, even when you work from home.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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lead magnet ideas for designers

Lead Magnet Ideas For Designers

No matter where social media goes, it’s still critical to keep an email list of client leads in 2018 — it’s the only means of communication you actually own. Facebook, Instagram or Twitter could go away tomorrow, but your list is yours. In this, the first part of a 2-part series on email marketing for designers, we will go over 7 different lead magnet ideas you can start using to build your list of leads.

Each has its own pros and cons, and there are varying degrees of difficulty, but when done right, a well-produced, and well marketed lead magnet can bring in a steady stream of prospects that you can nurture over time, leading to many more of the RIGHT kinds of clients. Clients who know, like and trust you, which means they will pay more to work with you, and will take your expert advice much more readily.

We also answer a listener question about writing off unpaid work on your taxes.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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request for proposal

R.F.P.s: Time-Suck or Time-Well-Spent?

If you’ve ever gotten a request-for-proposal from a would-be client, you know the dilemma it creates. How much time should I spend on this? Will I even get it? Is it WORTH it?

In this episode, the gang breaks it all down to a 10 point checklist you can run against every RFP you get to determine if it’s worth your time, or if you should take a pass. Because after all, not all opportunities are created equal, and if you’re not strategic about it, you can waste an awful lot of time on dead ends.

We also answer a new listener question about keeping your personal and professional social profiles separate.

Want access to all the classic episodes that are no longer on the podcast feed?

Just click below, and post about the show and you’ll get access to the Google Drive folder where we keep all the goodies.

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how to raise your rates as a graphic designer

5 Ways to Increase Your Design Rates

I’m sure you love your design career. But you’d love it more if you were getting paid more, right? In this episode, the gang shares five strategies to make it possible to increase your prices.

We also answer a new listener question that we just couldn’t resist.

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questions answered

DesignCast 160: Your Questions Answered!

We love these listener question episodes. Not only do we get to clear out the inbox, but we get to give directly back to YOU, our loyal listeners. This week, we have 6 new questions on a wide variety of design related topics. Truly something for everyone here, so be sure to listen in full.

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