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graduating from design school

Advice for the Graduating Design Student

With spring break well behind us, thoughts turn to summer, and maybe even graduation. Good thing we have our resident design professor Nick to dole out some awesome advice to all you grads out there. And in the spirit of not leaving the rest of you out, this advice is pretty great for any designer when it comes to job interviewing, and portfolio sprucing.

We also answer a listener question about the best way to become known as an authority in the design realm.

Also, if you happen to get the awesome reference in our featured image above, go ahead and leave a comment. You’ll definitely earn our respect.

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listener question show

DesignCast 130: A Good, Old Fashioned Listener Question Show

We’ve reached another milestone, (assuming 130 is indeed a milestone?) So we’re back to clear out the ol’ inbox and answer your burning questions. We have seven different ones, so there is really something for everyone in this episode.

We know we’ve been doing live episodes for this lately, but we just forgot to tease it on the last episode, so we went back to “the old way” just this once. #sorrynotsorry

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qualifying design clients

Qualifying Your Clients

Whenever you first meet with a new prospective client, they are sizing you up. And if you’re smart, you’re sizing them up right back. After all, you probably don’t want to work with everyone who comes your way. There are many things to consider: their budget versus your rates, their niche, their project, and their overall attitude. In short, you need to figure out pretty quickly whether or not you want to work with this person.

In today’s episode, the gang dissects the qualification process. Why we do it, and how. Because if you’re serious about your design business, you need to be selective with your clients. Some will make your job incredibly fulfilling, and some will make you hate getting up in the morning. Even worse, pick the wrong clients consistently enough, and you’ll be out of business altogether.

We also answer a listener question about sending out physical work samples to get new business, and how to do that with nothing but “concept” portfolio work.

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graphic design mood board tips

Getting Our Mood Board On

If you’ve ever felt like your first client comps aren’t nailing it, you really need to give mood boards a try. Mood boards are a way to save time by quickly communicating an overall design direction to your client for approval. This can involve just one that they need to approve, or multiple variations from which they can choose a direction. Either way, by getting this visual feedback up front, your first comps will come much closer to hitting the bulls-eye.

The gang talks about their own experiences with mood boards, as well as tips and tricks to make sure you’re getting everything you can out of this exercise, (and have a little moment of creative zen along the way.)

We also answer a listener question about landing an agency job with no prior agency experience, (as well as little to no digital experience.)

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graphic design project minimums

Project Minimums to Maximize Business

Nothing can kill the productivity of a designer faster than a neverending barrage of small jobs. You have to wrap your head around a new brand, create invoices, and client interactions for a micro-payout. This is why it is so crucial to have a project minimum — the absolute minimum amount you’re willing to take on a new job for.

This can be applied to either money, time or scope. Whatever makes the most sense for you and your design business. In this episode, the gang talks all about why having a minimum is important, and what can be wasted without one. And of course, we all have stories to tell on the subject.

We also answer a new listener question about the specific marketing/messaging that got us our first “big fish” clients.

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setting design trends

Be Your Own Trendsetter

We talk a lot about design trends, but when is it time to break away from the pack and try something totally different? And with a never ending supply of design inspiration out there, how do you turn down the noise enough to explore your own creativity?

In this episode, the gang explores this idea, and how it can apply to print, branding and web design. We’ve got some great examples from our own projects, and we also talk about how to push the envelope creatively within the real-life constraints that we often find ourselves in.

We also answer a new listener question about how to make potential clients see your work as superior, when they lack the “designer’s eye.”

And special shout-out to Aleisther Guido for this awesome piece of fan art!

pink fan art

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design discovery tips

Diving Deep into Discovery

Do you know the best way to deliver real value to your clients? Coincidentally, it’s the same thing that will allow you to charge much more than you’re charging now—Discovery.

Discovery is the secret sauce to solving real problems in your clients’ business. When you stop simply taking orders based on your clients’ stated needs, and digging deeper, you can provide web design, branding, or just about any other type of design that actually connects with their audience, contributing to their bottom line.

In this episode, listen as the gang goes over their discovery processes, and how they use discovery to unlock unexpected gold nuggets of info that they can build a thoughtful project around.

We also answer a new listener question about how to tell a potential client why not to use a DIY web builder for their website.

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web design trends 2017

Web Design Trends We Can Expect in 2017

On our last episode, we covered all the biggest graphic design trends we predict for next 2017, and we wanted to follow it up with trends we can expect to see specifically in the world of web design.

Listen as the gang goes over their favorite (and most promising) trends for 2017. Some are purely aesthetic, while some actually have a higher purpose—to increase conversions.

If you’d like to add the infographic Wes talked about to your own blog, feel free to check it out and grab the embed code here.

And for our last show of the year, we of course answer a new listener question about how to measure the success of a design project when there isn’t any hard data to back it up.

Show Links:

  • Videoblocks.com/deep2016 — Click here to get your yearly subscription to Videoblocks and Audioblocks for just $149… That’s $100 off
  • Freshbooks FREE for 30 Days Offer – Important: You must enter Deeply Graphic into the “How Did You Hear About Us” section
2017 graphic design trends podcast

Graphic Design Trends of 2017 Predicted!

With 2016 quickly approaching, let’s turn to what 2017 will likely have in store for us as graphic designers. In this episode, the gang talks about the trends we have all been noticing and are likely to spike in the new year. We talk creative trends, as well as a few trends in the creative freelancing arena.

We also answer a new listener question about how to rise above all those free tools just about anyone can use to simulate a graphic designer’s job.

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Photo credit: Nagel Photography / Shutterstock.com

2016 graphic designer gift guide

The Designer’s Holiday Gift Guide ’16

The holidays are upon us, and that means three things — some really bad Christmas movies on The Hallmark Channel, getting drunk to avoid family, and the Deeply Graphic annual designer gift guide episode. Seriously, it’s one of our favorite yearly traditions, and this one truly has something for everybody.

So strap in, spice up your eggnog, (nobody’s lookin’) and listen for all the coolest stuff you should be asking your loved ones for this holiday season.

We also answer a new question about clueless employers asking you to design stuff in (gasp) Microsoft Word. Seriously though, where’s my eggnog?

Show Links:

  • Videoblocks.com/deep2016 — Click here to get your yearly subscription to Videoblocks and Audioblocks for just $149… That’s $100 off
  • Freshbooks FREE for 30 Days Offer – Important: You must enter Deeply Graphic into the “How Did You Hear About Us” section

Gift Links (No peeking until after you’ve listened):