DesignCast 25 : A Happy Client is a Repeat Client

By: Wes McDowell | November 12th, 2012 | 4 comments

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Every designer knows that its way harder to land a new client than it is to keep one you already have. Unfortunately, a lot of freelancers don’t always treat their clients right, which can lead to… well it doesn’t lead to much. In this episode, we tackle the subject of good graphic design customer service, and the different things we do to make our clients feel special. Whether you’re in the courting phase, in the middle of a project, or the project has come to an end, there are things we can all do to cultivate lasting relationships with our clients. If done right, you can make sure that you are the only designer your clients ever hire.

We also talk about how to make yourself known to design firms whether they are hiring or not, and why you might be scaring off potential clients.

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4 Responses to DesignCast 25 : A Happy Client is a Repeat Client

  1. Lax says:

    Dear Wes, Brandon and Mikelle,

    I’ve been listening to your podcast for a while now, but I feel like I’m getting to the point where I have to stop. I would like to hear the good information you’re able to pass on, but would be much happier to listen if you didn’t constantly insult other people whilst doing so.

    In your resume podcast you mention how amazing a trait humility is in a designer. Then later in the same podcast you talk about how some people are just crap at what they do, intimating that you, personally, are without fault.

    I really want to keep listening to your podcast because I’m always wanting to learn new things, but I’m getting tired of the shrouded elitism you exhibit in regards to other people. I’ve listened to the last five podcasts back to back, and if you did the same you’d hear a common derogatory thread in regards to others in your profession, attacking the way they work and how much it inconveniences you.

    A little humility and respect for other people wouldn’t go astray – we don’t always know the circumstances in which someone has produced a body of work. Maybe there was very little budget and they had to scrape through? Maybe the client tore their idea to shreds during the design process? We don’t know, so we shouldn’t judge.

    Please consider that the people you talk about, no matter how incompetent they may have seemed to you, are still people with real feelings. Imagine if they recognised themselves in what you’ve said? Imagine someone saying that about you!

    All in all, I like your podcast but I do not like the way you talk about other people. May I kindly suggest that perhaps you don’t put other people down? It makes you sound arrogant and being that I don’t know you personally, you come across as rude and petulant.

    Thank you for taking the time to read this.

    • Wes McDowell says:

      I’m sorry that you take the show that way. It is certainly not meant to be negative, but I don’t think that a show that is patronizingly rosy would do anybody much good. The whole point of this podcast is to try to help other designers with our knowledge and experience. If some of our experience happens to have a negative bent to it, then so be it. We didn’t start this show to be humble or blow sunshine. We’re talking realistically about the profession that we have chosen, and found some success in, and I think I speak for most of our listeners when I say that they respect our honesty. Sorry to have lost you, but I don’t plan on changing our show for any one person.

  2. Kris says:

    Hey ya’ll — just now listening to this episode and wanted to share that I’ve had success with treats/gifts as well. In the past I designed some packaging for a chocolatier so thought it would be a good idea to bring a full box of chocolates as part of my portfolio review during an interview. One of the interviewers even asked “are you bribing us?” to which I responded with an unabashed, “why, YES!” Luckily everyone laughed. And yes, I got the job. :)
    ps- I appreciate how the three of you keep it real. Thanks for taking the time to produce this podcast!

    • Wes McDowell says:

      Thanks Kris, and yes, bribery can absolutely work! Thanks for the kind words, glad to have you listening and enjoying what we do.