Designing Within a Niche
- By: Wes McDowell
- Apr 22nd, 2013
To be a generalist or a specialist… its one of the biggest quandries we as graphic designers face. While working in a niche will make your appeal somewhat more limited to the mass market, the potential to dominate one particular niche is a very tempting proposition. In this episode of Deeply Graphic, we have Kristi Duce back with us to discuss her brand new niche design business. We talk about how she found her niche, and where she is in the process.
We also talk about the benefits (and drawbacks) of a career in niche design, and the different types of niches that you might want to consider.
As always, we answer a few new listener questions. This time around, we help a listener who is having trouble with staggering and juggling various web design clients, and another who wants to know the best way to go about breaking the news to current clients that her rates are going up.
Have you found a niche that works for you? Tell us about it in the comments section below!
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