Graphic Design Podcast :: The Deeply Graphic DesignCast

The Logo Design Process w/ Special Guest Jacob Cass

The Logo Design Process w/ Special Guest Jacob Cass

We were lucky enough to get Jacob Cass of justcreative.com to sit in with us for our big, fat logo design episode. Listen in as we pick Jacob’s brain about his process, how he gets clients, and how he makes sure he gets paid for his work.

No Brandon in this episode, but Wes & Mikelle also throw in their two cents about ways they have found to make the logo design process run efficiently and smoothly. We also answer a listener question about a sticky situation one designer found himself in, and we offer some tips in our “Do Yourself a Favor” segment.

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(19) responses

Jacob Cass

March 12, 2012

Thanks again for having me!

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    Wes McDowell

    March 12, 2012

    Of course, Jacob, you’re welcome to sit in with us anytime! It was a great episode, and I’m sure our listeners will really appreciate your opening up and sharing your experience.

    reply

Gabriel Lawrence-Campbell

March 12, 2012

Jacob Cass is awesome. Besides being one of the most ripped off Graphic Designers in the world, he’s always willing to interact and share his knowledge. Good stuff!

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    Wes McDowell

    March 12, 2012

    I agree Gabriel. Super talented and a really nice guy.

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    Tommy Hood

    March 16, 2012

    “…being one of the most ripped off Graphic Designers in the world,…”

    Really?

    reply

Eric Gudino

March 12, 2012

Nice episode, I agree on not giving a ballpark figure upfront. To understand the clients needs is the most important. Sweet!

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    Wes McDowell

    March 12, 2012

    Hey Eric, I totally agree. Nothing worse than getting trapped into a price because you spoke too soon!

    reply

Matt Nelson

March 12, 2012

So I am looking for a new brand identity, and I found a graphic designer that is seasoned, well recommended, and I like his other logos and identities. He sent me his questionnaire, and I feel that he is asking the right questions. I want this to be the best possible relationship. How do I make his job easier?

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    Wes McDowell

    March 12, 2012

    The best thing you can do is to let him be creative (after all, thats what youre hiring him for) but be as direct as possible in regard to what you want. When you get a draft of concepts, if there are to be changes, take some time so that you can tell his exactly what you like and don’t like about them. Be as specific as possible. It doesn’t help to say things like, “make it hipper,” etc. Show examples of logos you like, so he knows what style you’re after. Above all else, communicate effectively, and in a timely manner. Hope that helps, and hope your identity comes out awesome!

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Stuart Crawford

March 12, 2012

Going to listen to it now – Jacob has been inspiring to other logo designers for quite some time.

http://inkbotdesign.com

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Jacob Cass

March 12, 2012

Matt,
Great that you are asking these questions and helping out your designer. To be honest, the best thing is to provide all of the information you can, both what he has asked for and any supporting material. Also, like Wes said, be timely & specific when possible. All the best for your venture!

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Vann

March 13, 2012

Jacob, thank you for your insight and for sharing your approach to the number of rounds of changes.

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Jason Spiller

March 15, 2012

Big fan of Jacob’s and podcasting in general. Any way to subscribe to your cast without iTunes (i.e. a RSS feed just for the cast)?

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Matt Wilson

March 20, 2012

An interesting chat, I completely agree when it come to the number of concepts, too many options in front of the client creates confusion. Less is more, refine your concepts until you love them all, if you don’t love it, don’t show it.

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    Wes McDowell

    March 21, 2012

    Hey Matt, I agree 100%. Show the strongest, then if the client is not happy, then you can bring out some of the other concepts, but part of the designer’s job is to act as an editor as well.

    reply

Marco Berrocal

March 30, 2012

Brilliant stuff. I will listen to it when I get a chance, and yes Jacob Cass is a great guy and have learned lots about him as well.

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Derek Gesin

April 16, 2012

Thank you for the great information. As a designer with only a year or so under my belt, it really helps to learn how others have avoided pitfalls and succeeded in growing their business. Please keep it up.

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    Wes McDowell

    April 16, 2012

    Hey Derek, thanks for listening! Yea, that’s our whole mission here… to help others learn from the benefit of our experience, and -yes- mistakes.

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