Graphic Design Podcast :: The Deeply Graphic DesignCast

Positioning Your Agency (or Micro-Agency)

Positioning Your Agency (or Micro-Agency)

Have you ever wondered how to set yourself or your design agency apart from the competition? Wonder no more, because in today’s episode, we have a very special guest who will shed some light on the subject. Content strategist and copywriter Aaron Wrixon is in the house, and will show you how to stand out, and put your best self front and center.

Whether you’re a solopreneur, running an agency, or a micro-agency, these tips will be hugely beneficial as you go into 2018.

We also answer a listener question about what/how much you need to provide your web developer with to properly communicate your designs.

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(2) responses

Justin Horton

November 22, 2017

Love the show, always enjoy hearing things I want to know more about and things I needed to know and hadn’t even thought about, always good rich content.
I am a designer with a lot of experience in a lot of different areas such as VFX, large and small scale print, email coding, banner/toaster/popups, videos in various formats, etc, but am learning that being a jack-of-all-trades isn’t the best and have always wanted to get into branding. There is a new restaurant down the street from my house that has great food and environment, but absolutely the worst branding so I was thinking that would be a great opportunity to start. Would it be better to approach them cold-turkey and just ask to help them with branding and show them the non-restaurant design I’ve done, or would it be better to do a full proposal and put in the work (mood boards, logo-mockups, etc) to show them without any guarantee of getting the gig? I feel the second option would be more risk but if I got it, yield a higher return. Any advice would be great, thanks and keep up the good work!

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Nick

January 7, 2018

Justin.. great idea! I say go for it. My approach would be:
1. Go in, ask to talk with the owner, mention you love the place and the food. Ask if he is open to enhancing the brand to truly match the vibe from the food and environment. Don’t mention negatives, keep it all positive.
2. If he’s open, arrange to meet up and talk more about his story, what inspired him to start the business, and who is his main customer?
3. Then come back with a proposal, with your agenda and cost.

Hopefully, this might be a smooth way to approach. Let me know how it goes. Feel free to email me for any follow-up!

nick@longodesigns.com

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