Real-Life Rebrands: The Good, the Bad & the Fugly
- By: Wes McDowell
- Mar 16th, 2016
We’ve talked about rebranding ourselves as creative pros, but this time around we wanted to talk about some recent real-life corporate rebrands to see who got it right, and who didn’t.
Want to follow along with us? Download this pdf of all the logos we discuss in this episode.
In this episode, the gang goes over ten such rebranding efforts, discussing each at length to determine if they were actually successful from not only a visual perspective, but from a goal perspective as well. How well does each hit its mark? Will they resonate with their audience? Listen and find out our thoughts!
We also answer a new listener question about what additional knowledge is needed to design for the web as opposed to other design disciplines.