Graphic Design Podcast :: The Deeply Graphic DesignCast

Designing with SEO in Mind

Designing with SEO in Mind

If you offer web design services, how well do you know the mysterious art of SEO? For any noobs out there, that stands for “search engine optimization,” and is usually a very important aspect to almost any website. Any SEO expert will tell you that it’s always better to plan your search strategy from the beginning, but all too often, it is added in at the last minute as an afterthought.

In this episode, Wes offers some basic training in planning SEO from the start, and how that will impact the rest of the project. if you can nail the basics, any site you design will be in a much better position when the real work of link-building begins.

We also answer a new listener question about making your phone number public, and the types of clients you might attract that way (and how to better qualify them.)

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(4) responses

Ricky Garcia

May 31, 2017

Hey Wes, I am a developer! Nerd alert! Actually, interactions and programmed primarily through JavaScript. However, many animations can be done with CSS3 which will utilize your computers graphics card. In essence, faster load times. So if you gotta have those animations, try to do them with transitions and key frames in CSS.

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    Wes McDowell

    May 31, 2017

    Ha, I knew I got it wrong somewhere there. But that’s great to know. Do you happen to know if that is what most of those Themeforest themes are using with their animated elements?

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Ricky Garcia

May 31, 2017

I mostly code all my stuff by hand. I’ve only created a handful of WordPress sites. I’ll look into this for you and see if what I can find out.

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Tania

June 12, 2017

Hey Wes,
This is regarding to charge or not to charge for discovery.
I read this article a few months ago which was helpful. http://www.zeldman.com/2017/04/11/write-proposals-design-studio/
“But we do this research for a fee. A small, reasonable, consulting fee. If the client then hires us to do the job, we deduct the research fee from the project cost. If they don’t, they’ve gained a lot of great information at a fair cost.”

I know how much time goes into the discovery process and I would not do it for free either. Go for it! Charge the potential clients.

Love your podcast!
Tania

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