Why Should Clients Choose You?
- By: Wes McDowell
- Sep 7th, 2016
All designers want to get to the point in their career where they can call the shots and work with the clients they want to work with. But how do you get there? By being the kind of designer (and businessperson) that clients consistently want to work with.
In this episode, we’re joined for a second time by branding expert Terri Trespicio. Terri dishes out some pretty amazing advice on how to figure out exactly what you do, how to communicate that with your clients, and how to make them care.
Only by conveying a unique value to your prospects can you expect to stand out and generate enough interest to propel you to where you can call the shots.
We also answer a new listener question about the ethics and logistics of adding projects (where you had a limited revisionist role) to your portfolio.