Graphic Design Podcast :: The Deeply Graphic DesignCast

Why Should Clients Choose You?

Why Should Clients Choose You?

All designers want to get to the point in their career where they can call the shots and work with the clients they want to work with. But how do you get there? By being the kind of designer (and businessperson) that clients consistently want to work with.

In this episode, we’re joined for a second time by branding expert Terri Trespicio. Terri dishes out some pretty amazing advice on how to figure out exactly what you do, how to communicate that with your clients, and how to make them care.

Only by conveying a unique value to your prospects can you expect to stand out and generate enough interest to propel you to where you can call the shots.

We also answer a new listener question about the ethics and logistics of adding projects (where you had a limited revisionist role) to your portfolio.

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(4) responses

J

September 15, 2016

These shows contain such must-have content. What would make it better? Have some transcripts.

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Steve Wilkinson

September 18, 2016

Another great episode, and I’ve been a fan of Terri’s work. Thanks!

I especially liked the discussion about niche. I’m in the same boat as Wes, in wanting my brand to be the type and quality of services, not some specific industry. Most of the talk about niche (in the marketing world) seems to be the latter. Yet, I certainly do want to niche down.

Wes (or others), do you do the exercise of defining an avatar?

That seems to work for B2C products or specific industries, but I’ve been wracking my brain trying to think of how one might define an avatar when your niche is a type or quality of service. I can narrow some options out, like I’m not targeting Fortune 1000 or the ‘build me an online postcard’ types of projects. But, I also can’t seem to define any specific type of person who be the ideal client.

It’s more about what they want and values, which could be a 25 yr old yoga instructor who hangs out in WholeFoods, or a 60 yr old business-person who hangs out on the gulf course. Very different avatars, but they might want the same thing in terms of what their website does and is used for.

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Andrew

October 20, 2016

Hey guys, just started listening to the podcast, and I love it! Most podcasts are interesting, but not that practical (or vice versa) — Deeply Graphic is both, which I really appreciate.

Anyway, I have a question about contacting prospective clients.

I’ve been running a one-person shop for about six months now (I design and build custom WordPress sites). Most of my business has come from referrals, but I’m getting faster and I want to take on more projects.

I’m wondering, how does one decide what the best method of contact is for individual prospects? Is it more effective to contact certain types of businesses via email or phone—or is my best bet just to walk in and ask if I could get in touch with the owner or leave some info for them, etc.

Thanks, and keep up the great work!

—Andrew

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Nick

October 27, 2016

Andrew, feel free to email me. I have a few pointers I can share with you.

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