What’s in it For Me?
- By: Wes McDowell
- Jan 27th, 2014
When marketing our design services to clients, it is common to spend a lot of time talking about what we do, and how good we are at it. Unfortunately, focusing on that alone is not enough to entice the discerning client. You have to clearly lay out your unique value proposition, in other words, you have to tell your potential clients what’s in it for them to hire you.
To talk all about the “wiifm” (what’s in it for me) principle, we have Matthew and Ben Newton, two Australian brothers who happen to co-host The Web Agency Podcast. We talk about a recent study they have conducted about design agency portfolio sites in several major cities, and we get to see what is working for some, what some are lacking, and how well different agencies are utilizing the wiifm principle, and scoring better clients because of it.
We also answer two new listener questions about finding a design mentor, and how to build a compelling portfolio of self-initiated projects.
If you like listening to this show, we highly recommend you check out The Web Agency Podcast as well. It’s an easy, entertaining listen, and each episode is packed with great info for anyone running their own web design biz.