rental car web design

Glendevon Motors

Glendevon Motors is a startup in the high-end luxury car rental market. Because of the caliber (and price point) of their fleet, we knew this was a website that had to appeal to an extreme niche audience.

Through several discovery sessions, were able to define this audience, which would be the basis of every decision we made from that point forward. The design, messaging and marketing efforts would reflect their newly defined audience.

Since we discovered that their niche audience would most likely be looking for them through online search, our first step was to identify the best keyword phrases to target. This usually involves striking a delicate balance between the phrases that get the most search volume, and which are the most realistic to try to rank well for.

We were able to identify the best keyword opportunities, which informed us which landing pages would need to be built in order to harness as many searchers as possible.

In order to make each landing page as persuasive as possible, we started with the written copy, and designed accordingly. Good copywriting can make or break a landing page, so we made sure to hit on everything that makes Glendevon Motors so attractive to its customer base.

Being a rental car company, Glendevon obviously needed a way to book reservations online, which we built into the site.

Other elements to this project included a custom lead-capture form, as well as a series of highly targeted Facebook ads, which would allow Glendevon to stay in front of their target market throughout their decision-making process.

e-commerce web design chicago


The Deep End first partnered with smartphone giant HTC in the summer of 2014. Many changes were needed across their vast web presence, and we were up for the challenge.

Among the projects we worked on, one of the most notable was the complete revamp of their accessories e-commerce experience. Prior to that, HTC didn’t really put much of a premium on selling their own products on their website, rather they relied on third party retailers, such as Best Buy and Amazon to carry them. Realizing money was being left on the table by not bringing at least a potion of that in-house, our task was clear: to come up with a seamless sales flow that would not only allow customers to browse and buy on the HTC website, but that would encourage them to do so.

Adopting a mobile-first approach (these are accessories for phones, after all,) we researched, wireframed, tested, designed, and tested again. In the end, our solution resulted in a serious uptick in revenue from the sales of HTC accessories.

Other than that particular project, we worked on product detail landing pages, including email opt-ins, landing pages for some of their non-smartphone products, email campaigns, support pages, as well as various iterations of the homepage.

Deliverables: wireframes, final files in Photoshop format

berrycart app web design chicago

BerryCart App

BerryCart is a startup app that came to us with a simple mission: a clean, striking design for its website. They had a development team ready to turn our visual designs and user experience into a fully-functioning site.


Deliverables: user flow, wireframes, final design files in Photoshop format

wine web design

Northwest Wines

It’s a little-known fact that the Northwest region is home to some of the best wine in the U.S. Our client, Northwest Wines preferred that little fact not to be such a closely guarded secret.

As a major distributor of wines from that region (as well as Germany,) they wanted to reach as many re-sellers in the region as possible. While it wasn’t their goal to actually sell products on their site, they wanted it as a sort of billboard that they could point their current clients to, in order to educate them about what they offer.

While that can be beneficial, we introduced the idea of using the homepage as a lead-capture landing page, offering a free e-guide “Wines of the Northwest” as the bait. This enabled our client to build their email list, which in turn allowed them to actually educate more potential resellers, contributing to more sales. Building an email list also allows for a more targeted Facebook ad campaign, resulting in an even more dramatic increase.

eyewear web design chicago

Occhi Eyewear

The Deep End was asked to provide user experience and design support to web development firm Awesome Giant for their client Occhi Eyewear.

They were looking to build an online presence, including an e-commerce solution which would allow customers to pick styles they liked in order to try them on at home.

internet series web design

East Los High (Hulu original series)

When we were asked to create a free-standing website for the Hulu original series East Los High, we couldn’t wait to get to work.

They needed not only a secondary platform for hardcore fans to watch the show, but also to interact, and get more information on topics brought up contextually within the episodes. In many ways, the site had to act as an educational platform for their viewers, and the challenge was to make it all as entertaining as we could.

In addition to video players, we designed and built photo galleries, a blog to cover many different categories, including featured music artists, as well as several vlog series.

We were also able to design and implement a sister site, called The Siren, which is an “in-world” fictional blog site, mimicking the fictitious East Los High School’s online newspaper.

ski resort website design

Crystal Mountain

We partnered with web development company Curvine to handle the redesign of ski resort Crystal Mountain. Curvine had the resources to ultimately build the site out, but they needed an overarching concept and “look & feel” in order to get started.

Crystal Mountain knew they wanted a large hero area where they could highlight any promotions that they had going on, as well as a widget that would display all of the relvant stats that visitors would want to see before driving out, such as temperature, snowfall, and weather conditions.

We also had to highlight some of their more major attractions, as well as integrate with their social media platforms.

Additionally, we had to think of their off-season attractions, and how that would integrate with the overall look of their winter site. We ended up going with a similar treatment, but had to account for different types of information that would populate the widget.

Deliverables: Final files for 2 homepage versions in Photoshop format

law office logo design


This is the new logo for Orange County divorce attorneys Hendrickson Cooper Hughes, (formerly Hendrickson & Associates.) They were undergoing a name change to reflect their new partners, but they wanted to keep their existing color scheme to make the transition as seamless as possible.

The logo mark appears to be a capital “H”, but a “C” can be spotted in the negative space, suggesting HCH, their new initials.