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services:
  • user experience design
  • wireframing
  • e-commerce web design
  • landing page design
  • user flows
  • sales flows
  • responsive web design

HTC

User Experience & Web Design for Smartphone Brand

HTC
HTC
HTC
HTC
HTC

The Deep End first partnered with smartphone giant HTC in the summer of 2014. Many changes were needed across their vast web presence, and we were up for the challenge.

Among the projects we worked on, one of the most notable was the complete revamp of their accessories e-commerce experience. Prior to that, HTC didn’t really put much of a premium on selling their own products on their website, rather they relied on third party retailers, such as Best Buy and Amazon to carry them. Realizing money was being left on the table by not bringing at least a potion of that in-house, our task was clear: to come up with a seamless sales flow that would not only allow customers to browse and buy on the HTC website, but that would encourage them to do so.

Adopting a mobile-first approach (these are accessories for phones, after all,) we researched, wireframed, tested, designed, and tested again. In the end, our solution resulted in a serious uptick in revenue from the sales of HTC accessories.

Other than that particular project, we worked on product detail landing pages, including email opt-ins, landing pages for some of their non-smartphone products, email campaigns, support pages, as well as various iterations of the homepage.

Deliverables: wireframes, final files in Photoshop format

services:
  • user experience design
  • wireframing
  • e-commerce web design
  • landing page design
  • user flows
  • sales flows
  • responsive web design
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