Video 5: Designer Secrets to Maximize ROI

A visually stunning website will help you look credible, build trust, and be memorable. But it can’t get in the way of what really matters — getting new customers. I’ll show you a few designer trade secrets to ensure your site looks amazing, and converts like a champ.

Welcome to graduation day, and video 5 of this mini-course on How to Guarantee Website ROI. So far we’ve done a lot of planning and strategizing. Now it’s time to loosen things up and talk about the design of your website. But it wouldn’t be a valuable lesson if we just talked about how to make things pretty. So I’m going to sweeten the pot by giving you some web designer trade secrets that will actually allow you to squeeze out even more ROI — and look amazing while you do it.

So what do you think? I hope your head is spinning (in a good way!) about taking what you’ve learned these past 5 days and running with it.

And I also hope you’ll consider taking me up on my offer, but you have to take action TODAY.

That means if you read this tomorrow, then I apologize, but it’s too late.

Over the past few days, I’ve been talking a lot about website marketing, how to make it profitable, and some of the hidden benefits.

Yesterday, I promised you the biggest reason why a strategic website needs to be a part of your business, so here it is:

Launching a customer-generation website will give you a competitive advantage in the short term, and insulate you from competition over the long-term.

Today, brands that use web strategy are increasing their revenue 50% faster than brands that don’t. But what happens when everyone sees the light and jumps on the bandwagon?

Sure, the right strategy will still have superpowers, but it’ll stop providing a competitive advantage. Instead, it will become the new norm. And if you aren’t using your website strategically when that change occurs, you’ll begin to lose market share to your competitors.

It’s inevitable.

I know this all might sound a little ominous, especially if you’re just getting started.

So I’ve also got some good news for you: most brands have extremely ineffective website strategies, if they are using one at all.

As I’ve mentioned over the past couple days, most web designers aren’t keeping up with the times.

  • They overemphasize purely aesthetic design

  • They don’t write copy based on proven persuasion principles

  • Their idea of a website goal is to design something your prospects can “check out for more information”

You can do far better than that! And I’m here to help.

One of the things that makes The Deep End different from other web design agencies is that we’re marketers first. In building my team, I brought together award-winning copywriters, expert designer, developers, AND digital marketing thought leaders.

And you don’t even have to take my word for it. If you schedule within the next 24 hours, I’ll give your business a free 30 minute strategy session, no strings attached. I’ll answer all your website, digital marketing and content questions, provide priceless insights into your current site, and suggest improvements. No selling, just pure value.

And there’s no pressure or obligation to work with us afterward.

But if you do decide to work with us, I’m willing to offer you a 10% discount on your first web project as a thank-you for raising your hand (prospecting and selling are expensive). That could be well in excess of $1000 in savings, depending on the size and scope of your project, plus all the free strategy work up front.

To learn more about our pricing, and the different ways you can work with us on any budget, I made a video explaining all of it.

All you have to do to lock in your 10% discount is grab a time that works for you here and I’ll call you then.

Hope to hear from you!

Wes

P.S. You’ve been warned — I don’t want any emails the day after tomorrow asking for exceptions. Even if you’re not sure you’re ready to commit to video marketing, just reserve your free strategy session and we’ll lock in your 10% discount.

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