Getting Facebook to work for you.
500 million people use Facebook. That’s 8% of the world’s population. It’s a resource businesses can’t afford to ignore. It doesn’t matter what type of business; it could be a bakery, a bar or computer software. All are beginning to understand that Facebook is that giant, delicious pie we should all be getting a slice of.
Generally the same factors for “regular” SEO also apply to SEO for Facebook.
- Your page will need to be unique,
- You’ll need other high quality pages to link to you
- You’ll need to include the terms that you want to rank for on the page.
The successful combination of all these factors will mean that your business ranking highly on the search engine of your choice.
This is how SEO works in general and really, this is exactly how a Facebook business page should be run. The first step for a business is to create your own page. This immediately gives the company an identity and a platform from which to use social media.
Getting the name right.
Take some time to think about the name of your page. If it’s too long and specific (because for example you’re trying to mention all of the services you offer) then users are less likely to like the page and you really don’t want that.
Likes are the Facebook equivalent of links, the more likes you get the more Facebook pages link to your business page and the better you’ll rank.
The best name for your page is probably your business name although if you want users to know what you do then this isn’t always the case. Take Duarte Inc as an example. They do some great work designing presentations but you couldn’t tell by their Google search preview:
In this case if Duarte wanted regular users to know what services they offered then they’d give their page a more descriptive title – like “Duarte Inc – Beautiful Presentations”.
Get the look
Have some fun with the page and don’t be afraid to experiment. Obviously as a designer you want to show off your skills and on facebook it’s doubly important to make your pages engaging. More engaging pages means more likes, more likes means more links to your pages and consequently better rankings on search engines.
Here are a couple of my favorite Facebook business page designs:
Cubiqdesign– I do work for these guys.
The little things
Further details on your page should include location and a Facebook web address. This makes it easier for people to remember (and reference) your page in the future.
Use related apps, along with offering incentives and promotions for your page visitors. People love incentives and they love promotions. It can increase the potential for engagement with your visitors, and therefore increase the ‘likes’ you get.
Of course, it’s important that you also link your Facebook page to your actual business site, and vice-versa, which is a very simple matter that takes a few minutes. For those who aren’t as SEO savvy, don’t worry about it, as Facebook offer a resources section that contains a load of information for you to mine in order to make your page as good as it can be.
Finally, once you get off the ground and running, it’s vital that you keep on top of the development of the page by utilizing the analytics package. Using this to see changes in user size and trends allow you to stay flexible with your content and check what is working and what isn’t. Bear in mind that you must have a minimum of 30 ‘likes’ before you can use this package.
By linking your business to Facebook and creating your own page, you open yourself up to a sea of possibilities and a large slice of that pie.