Effective Web Consulting & Strategy
A stunning looking website isn’t enough. You need a strategy for online success.
Your website is only as successful as the planning behind it. We will consult with you for at least 3 meetings to uncover everything we need to know about your business, your customers, and your competition. We do a lot of research in between, too.
This is such a vital step that we don’t begin any web project without it.
We then turn all of that information into a strategic customized plan, with one goal — to connect your customers to your business.
The plan includes suggestions for improvement, customer personas, how to attract your targeted audience to your site, and specific content recommendations designed to persuade your identified audience to take action with you once they’re there.
Our proven strategy-defining process takes everything into account.
We start our process by examining exactly where you are right now. We’ll pop your hood, and take a close look at what’s working on your current site, and what isn’t.
Our experts use Analytics to find everything from which pages are visited, how long people stay, what site they’re coming from, and more.
This research lets us address what isn’t working and boost what is. Analytics are the secret to improving your site, and they are at the heart of everything we do.
Customer Persona Creation
You know that your website has to speak directly to your best customers or clients. But that can only happen when we know exactly who they are. That’s why we work with you to take the vagueness out of the equation, and create on-paper archetypes of the people you most love doing business with. We give them names, lives, fears and wishes.
And just like the people they’re based on, personas have true needs. We’ll get to the heart of their biggest objections, and what they need to know, or believe in order to win them over.
Designing your website to meet the needs of your personas takes the guesswork right out of your site, making your goals that much more in reach.
Sales Funnel Design
What are all the different touchpoints your prospects go through on the way to becoming a customer?
You start with a lot of potential customers who may have heard of your product or service. A smaller part of that group may want to learn more, and a smaller part of that group may actually contact you. As the process goes on, you’re talking to fewer people who are more interested, until you end up with the chosen few who actually become customers.
We can increase that number by addressing their needs at each unique stage, and delivering the exact right message at the precise right moment.
We’ll research your company, your customers and your competition to create the most streamlined process to funnel your customers through all stages to the finish line.
Digital Marketing Blueprint
What good is a freshly optimized web presence if nobody comes to the party? After we get to know where your customers hang out online, and what motivates their choices, we can devise an airtight plan to go out and find them — and drive them right to your site.
We’ll research your best options, and let you know your most profitable, and most effective path to success. In some cases, that might mean a search engine optimization campaign. In other cases, we might recommend affordable paid advertising. It all depends on where your customers are in the buyer’s journey, and where we can find the biggest bang for your advertising buck.
Site Architecture Planning
You may have an idea about what pages your site needs to include, or maybe you don’t. In either case, we will do a lot of research on our end to discover what pages you’ll need to make your online presence as strong as possible.
We’ll identify all important pages that will be most critical to converting more of your potential customers into paying customers.
Conversion Rate Optimization
A website’s success isn’t measured in traffic. It’s measured in conversions.
We focus on two major areas to improve conversion rates: the science of usability and the psychology of persuasion.
We’ll help you define every critical element that will most effectively compel your visitors to take action with you. Communicating benefits, not just features. Overcoming objections. Providing social proof and evidence. Instilling a sense of urgency.
Then, we’ll make it as ridiculously easy and frictionless as possible for them to take action, using tried and true usability best practices. They’ll want to click, and your site won’t get in their way.
What do your buyers need to know, hear or beleive before they’ll be convinced to give you their business? We will identify their biggest objections, and create a content strategy that will knock each of them down, one by one — winning them over as a result.
One of our expert sales-focused writers will handle the copy on your most important pages, using sound marketing principles, while writing in your brand’s unique voice.
Only interested in our consulting services?
We do offer website consulting as a standalone service, providing valuable insights and a customized, actionable plan for your business’ web presence to maximize conversions, leads or sales.
You can then work with any web pro of your choosing, or your own in-house team to carry out our prescribed action plan.
We’ve helped these businesses dramatically
increase their revenue.
What about yours?
The Deep End's expertise helped guide us less than tech-savvy individuals in creating an end product we love.
- Ashley Ingersol, Insurance Solutions
Working with The Deep End has been a dream come true... The experience I had was effortless.
- Steven Hittelman, Hittelman/Strunk Law Group, LLP
I encourage anybody looking for more sales to go straight to The Deep End and don't look back.
- Joe Moore, Smokescreen Media
The Deep End produces amazing designs, and smart strategy. Highly recommend—you won't be sorry!
- Marie Thacker, RealSelf.com
(Our site) turned out better than we could've expected, and I think largely due to the fact that the website had a strong strategy going in.
- - Grant Arnell, Glendevon Motors
The Deep End went so beyond our expectations. The discovery process was just tremendously eye-opening for us.
- Molly Green, Poms & Associates
The Deep End provided creative solutions that drove sales... I can’t say enough good things about them.
- Mia Fahmie, HTC America
The Deep End continues to create sophisticated designs which perfectly reflect our brand. We regard (them) as a valuable member of our team.
- Sophie Cowgill, Inyoursoup.com