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website marketing strategies 2018

10 Website Marketing Strategies KILLING IT in 2018

Video Transcript

What are some of the best ways to get more of your customers to your website and what are some of the best ways to engage with them once they’re there? I’m going to go over my top 10 favorite website and marketing strategies for 2018. Hey guys, Wes McDowell here for The Deep End and this is a question I get over and over again from clients and friends and people who want to know, you know, what’s working in 2018 in terms of website marketing. So I’m going to go over just 10 of my favorites. Some of them are brand new to market, some have been around for a bit but they’re getting traction and some I’m just putting on this list because they are really working like crazy right now in 2018. So in no particular order, here we go. Okay. So number one I’m going to talk about is spotify ads.

So, obviously spotify as an online music app where you can just stream music and of course there are ads there. And for the first time ever spotify has made it a self serve ad platform. This is brand new,  I think because I record this, it might still be in Beta for a lot of people, but basically it allows you as a business to go in either record your own 32nd spot or provide a script and they will do it for you with their own, you know, on air talent, a voiceover artists, that kind of thing. And, and background music as well. So, you can go in there and you can target the people who you want to hear your ad. So this is really great if you have kind of a wider audience that you can easily target by things like geography, gender and age.

And it also lets you target based on music preferences, which is not going to be right for every type of business, but if you have the kind of business or the kind of audience that you could easily identify with a particular genre or genre of music that might be really helpful for you. And in terms of price,  I think you can get, you can get started with an ad spend of around $250. But the cool thing is per listen, you’re paying about three to four cents usually for Alyson, so that 250 bucks will get you pretty far. And so how does this get people to your website? Well, it’s basically, it’s a branding play. First and foremost, people will hear your business hopefully several times. That puts an impression in their head, but also there will be a link a while your ad plays because you know, they’re usually listening on their smartphone.

So there’ll be able to just a click, a link that’s there when your ad is playing. Okay. And my number to a website marketing tactic would be podcast sponsorships. So podcasts have come a long way and over 56 percent of households are now described as podcast fans. So the reach is actually pretty good for the first time ever. And there’s over half a million different podcasts on itunes alone. And the thing about podcasts is the theory, extremely niche, like they have a podcast for every kind of interest. So there’s a very good odds that your exact audience is definitely going to overlap with a good number of podcasts. So how does this work, how do you actually reach out to a podcast, to get this going? And the thing is, it’s pretty manual. So if you’re gonna want to go on Itunes, identify the podcasts that most closely align with your audience.

And the thing is there’s usually a link to their websites. You can contact them manually, just ask about it, ask what they charge for a sponsorship. And one thing I would definitely recommend because a lot of places will, a lot of podcasts will have different ways of doing it. Sometimes it’ll be like you would record a spot and they would just play it. I don’t recommend that though. I definitely recommend that you have them do live reads for about 60 seconds where the hosts themselves talk about your brand, talk about your offer. The reason I recommend that is because basically now you’re leveraging the trust that they’ve already built up with their audience. So I don’t know if you listen to podcasts, I listened to a lot of them and the more you listen to a podcast, the more you kind of get to know and trust the host.

So when they start talking about a product, you tend to listen even way more than you do to any other kind of advertising because you’ve built a relationship with those hosts. Now pricing is going to vary widely because some podcasts are much larger than others.  but the good news is the more niche ones have a smaller audience, but it’s a more targeted audience. So, you’re likely to pay less for the more niche kind of podcast. Okay. My next one I’m going to talk about our micro influencers, which is kind of similar to a podcast and in fact, podcasts could be lumped into micro influencers.  basically what a micro influencer is. Think of an influencer like the Kardashians or someone like a big youtube star will. A micro influencer is a notch below that think, you know, two to 100,000 fans or subscribers.

And this is good because they’re, they’re more affordable than your Kardashians and they’re definitely more engaged with their audience because it’s a smaller, tighter knit group. So you would want to do here is identify the micro influencers who overlap with your audience the most. So let’s say you’re a small business accountant, so you’re definitely gonna want to find an influencer on youtube who talks to small business owners about getting their business started and going and thriving and then that would be a really good fit to talk about your services and of course pricing is going to vary based on who they are, what they’re going to do for you and how often, but it’s all pretty much up for negotiation. Okay. Next step. I want to talk about creative uses for video. Just about everything works better with video.  I talk about it all the time.

I’m a huge proponent of using video anywhere you can just get some messages across much more succinctly and it helps it go down easier. Most people are more willing to watch a video than to read pages and pages of text. So a few ways I would consider using this going forward on your site instead of blogging, considered blogging, just, it would be the same kind of material covering the same coverage. You adjust, do it in video form, and then you may want to include a transcript for the actual written content of that page. A few other things you want to do or definitely video testimonials, those go a long way. Let future customers see what past customers have to say about you in person will not him personally but on video, and frequently asked questions. So if there’s certain questions you get all the time when people call you a address those in a video.

So have like a Faq page where every video addresses one of your biggest frequently asked questions. And if you do any kind of email marketing, put video in that as well. People are definitely going to be more engaged. And the other benefit to using video all over the place is by the time people contact you, they’ll get a sense that they know you already, which is a huge advantage for you because they’ll already know, like, and trust you before they ever pick up the phone or email you. And video also allows you to shortcut the sales cycle. Basically, you’re able to put way more messages into a single video that would normally take you multiple touchpoints through more traditional marketing methods like email or facebook ads for instance. And the best part about this is you only need your smartphone and the right message and there’s really no barrier to entry anymore to do this.

Okay? So the next thing I’m gonna talk about,  works really well if you are a facebook advertiser at all or if you’ve been thinking about it and that is lookalike targeting. So if you’re unfamiliar with that, here’s how it works. , you basically take a call or an email list you have preferably of actual buyers customers because that’s who you want to replicate. And then you upload that to facebook and if they have, you know, the generally works best if you have a over a thousand people on that list. So then what facebook does is they take a look, they match all those email addresses to their members and they figure out what to all these people have in common. What things do they click on, what do they like the most, and then what they do is they go out and they find millions of people who closely resemble their behavior and then it puts your ad in front of all those people.

So it’s a great way of targeting a cold audience that’s not really cold because they’re so closely based on people who have already taken action with you. And I’ve got a recent client, we did this, we had a list of about 1300 people on their list. They were buyers. We made a series facebook ads and they’re getting six percent click through rates on that, which is may not sound like much, but honestly one or two percent is the average. So six percent click throughs is really good and they’re getting about a hundred clicks to their website every day for about thirty cents each. And when you consider how expensive their product is, it’s like average price point of around a thousand dollars. That thirty cents goes a long way. Okay. So the next thing is still keeping in with facebook is retargeting with facebook messenger ads. So I’m retargeting, if you’re an unfamiliar, you know, when you go on a website and then you’ll go to facebook and we’ll go around the internet and you’ll start seeing ads for the thing you already looked at.

That’s a retargeting is so it’s very important to always stay in front of people who are checking you out online because only about 18 percent of people go into your site today are anywhere near ready to buy or talk to you or engage with you or anything like that. So very important that you keep in front of them while they’re making their decision. That’s where retargeting comes in really handy.  so what’s this new thing I’m talking about with Messenger ads? Well, put a facebook pixel on your website, so everybody that comes to your website, they can get an ad when they go on facebook. Now, what I recommend that ad to be ms.video with you or someone on your team saying, Hey, if you have any questions about our product or service or offer, click below and ask us any questions you have. And then when they click the button, rather than going back to your website, it keeps them on facebook, but are opens the Messenger App, so basically now they can chat with you so you or someone on your team can engage with them in real time answering any questions and keeping them all within facebook, which is going to end up being cheaper for you because facebook wants to keep people on the platform for longer so you’ll pay less for it.

And retargeting is always a really cost effective way to spend your money because you’re only targeting people who have already shown an interest in your company, by going to your website in the first place. Okay, well we’re on a roll with facebook.  this one is actually pretty cool and it’s owning your own facebook group for your business. So, you know, people used to really recommend, I used to recommend a hanging out and you know, joining facebook groups that would overlap with your audience, your customer base would be in that group and you could be in there answering questions generally being helpful. , but one thing I recommend now is taking it a step further and owning your own facebook group, start small, just invite your current customers or clients in there, go little by little answer questions they have. You could even do a facebook live video once a week answering questions that goes a long way.

You can even use facebook live to teach something new every week. You know, it helps your audience out and it builds authority for you over time making you look like an expert on. The other thing about a facebook group versus a facebook business page is, I don’t know whether you’ve heard recently about facebook, but basically they’re algorithm has fundamentally changed making it very hard, if not impossible for businesses to ever reach people that are just a fan of their page. But if you have a facebook group, people will see the content you put in your group much more than they would ever see it from your facebook page. And they did. They generally tend to show a lot of the content in that group on people’s timelines. Okay. And enough with facebook. We’re going to switch gears now to youtube, which is one of my new favorite things.

So basically they use, they have different ways of targeting than facebook does. One of them is called affinity targeting. So basically what that is, is they’ve worked out, you know, they figured out based on people’s search history, basically what they’re into. Like there’s technophiles people who travel a lot, things like that, like predefined categories. But one of my favorite things, and this is what I’m talking about here, is it’s called custom affinity audiences. And I love these. They’re so powerful because they, they basically allow you to ethically steal your competition’s customers. And I’ll tell you how all you really have to do is input any kind of a website domains or key words that your audience is likely searching for or websites that are visiting. So let’s say you’re a brand new salon in town, and if you were to put in the domain names of all the other salons in your area, basically everyone, whoever visits one of those websites can now be shown your ad on Youtube.

And it’s really powerful. And again, you can do the same thing with keywords. So let’s say you practice family law and people are typing in family lawyer in Los Angeles and you can put that as a keyword. So anyone who is searching for that, we’ll now see your ad on youtube and if that sounds great, but you’re wondering, I don’t know how I’m going to make a video and not really comfortable doing that. , that segues very nicely into my next point, which is youtube director onsite. So with this is basically youtube will send a videographer to your business. They’ll help you script the video, they’ll shoot it and edit it. All that’s required of you. Obviously it’s to help them out. But also you need to commit to a $350 ad spend on youtube. Now they actually get you pretty far though because,  most ads on youtube costs anywhere between a penny and ten cents per view.

And that’s a 30 second view. So that $350 will get you a lot of views. And then you’ve got a free ad that you can use. And guess what, you can repurpose that on your website as well. And the cool thing is it’s available in most major markets in the country. I looked at the map. There’s kind of dots all over it. It looks like if you’re in kind of small town USA though you may be out of luck. It’s mostly more around bigger cities. All right, the next thing I’m going to talk about are social approved plugins. So no matter what your goal for your site is, it always helps to show new people that are coming, that other people have already completed that action before. So, so proof is a plugin that lets you define an action that you want people to take on her site, whether that’s downloading something, giving you their email address, scheduling and appointment or consultation, whatever that is.

It lets you define that action and that it captures that action as people make it. And then it displays that other people have done it just like this. And the reason this works is because social proof is an extremely effective psychological trigger. Even if it sounds ridiculous, you know, it’s, it’s the reason why you’d rather eat at a restaurant with a long wait, then it an empty one and this particular plugin is, I think around $30 a month, but studies have shown it can double your conversion rates. So for that price, depending on what your conversions are worth, it might be very worth having. All right guys, those are my favorite website marketing strategies of 2018.  I hope to add more to this as time goes on and I’ll definitely have one for 2019 when we got there. , for more videos like this, just click subscribe down over here and to see what I can do for you. Go to The Deep End design.com. I’d love to get you set up with a website strategy of your own. So go to The Deep End design.com. A dozen that I’m Wes McDowell for The Deep End. See you next time.

how to remove a fake google review

How to Remove a Fake Negative Google Review

Video Transcript

Five star reviews can bring in a lot of business, but sometimes a negative one creeps in and as frustrating as it is, some of those negative reviews are actually fake. But not to worry. I’m going to show you how to remove a fake Google review.

Hey guys. Wes McDowell here from The Deep End and if you watched my last video about how to get a lot of five star Google reviews, you know, how important they can be for your business. They can help you be found online and they say a lot about your credibility, but even the best businesses will get a negative review from time to time sometimes from actual customers who weren’t happy with the experience they had sometimes from a disgruntled former employee, which I’ve seen happen quite often. And sometimes there are completely fake review left by a competitor or even worse, just an online troll. And that’s really frustrating when you’ve worked so hard to build up those good reviews. I actually have a review like that, , that I’ve had for about a year now. And it never bothered me too much since it just looked so blatantly fake, but I think it’s time for it to come down and I’ll show you the whole process step by step.

So hopefully it’s something we do here. Works. Okay. So here’s that review a nice little one star review a year ago and it says lol displaces a joke for the deep web, which is just not even much of a comment at all. So anyway, I, you can see why I would want to get this off. It’s basically dragging down my. Otherwise, you know, I’ve got five stars across the board other than this one. So, , the first thing you’re going to want to do is respond to it, which I’ve done here. Basically disavowing yourself of the review, just kind of calling it out as fake but in a professional way. So I say while our actual clients are always pleased with the work we do, sometimes a fake review gets into the mix. We have never worked with her, corresponded with this reviewer and Google has been notified of the issue which they have.

I did a flag this out when I first got it, and then again about a week ago, , didn’t really work out, but it might be a good first step. So I’m gonna show you how to do that. So you’re just gonna there’s gonna be a little flag that pops up next to the review. Go ahead and click that. And then you’re going to want to enter in your email address and click the violation type that most closely resembles what you’re going for. I’m in my case, I just said off topic because basically it doesn’t, , doesn’t even contain much over you review if you ever reviewed that, contains any kind of, , you know, hate speech or profanity, you can definitely click, , the first one here and that might actually get it taken care of for you. But I did off topic and then click submit.

I’m not going to do it because I’ve already done it twice now. I’ve not actually heard back from them. So it looks like it’s time to get a little more aggressive and reach out to them in a different way. So someone told me that a really good second step after flagging of fake reviews to actually reach out to them on their twitter profile. So go to twitter.com/google my business and then we are going to want to do is click the message button to reach out directly. So let’s, type in a message here. So I wrote hi there, I got a fake review and my business listing a well back from somebody who I have never had any actual contact with. The review is also pretty off topic. Is there something I can do to get it taken down? Thanks. So the other thing I think I’m going to want to make sure I do is add in all of my, , pertinent business information so that they can track it down. So I’ve done that and now we wait to see what happens.

Okay. So it has been about 48 hours now. , and I’ve heard nothing back from Google my business on twitter. So that was a bust. , so what I did next was I call, I found a phone number. , I called phone support. And what happened was basically, , I spoke to the operator who picked up and I had to explain the situation, I had to say that it’s off to off topic. , nothing was really said about the business and I have never even spoken to this person before, so since there was no, you know, inherent hate speech or anything that would really flag it automatically, , he had to elevate it to his superiors. So I kept being placed on hold and him coming back. Ultimately what happened is he said that like a, a higher team is going to have to manually review it over the weekend. So hopefully there’s going to be some kind of resolution to all this and I will be right back to, you know, what happened.

Okay. So if you do later, it’s not Tuesday and happy to report that that review is now gone. So it looks like calling a did the trick. So, you know, what I would recommend is skipped the twitter. The twitter step didn’t seem to really work very well. No one really even answered. , and I think there’s a few other options like live chat or email, but I would just definitely recommend phone because you can talk it out in real time. It can get elevated, the right people, you can kind of make your case. , that’s what worked for me. So a few things to remember here. You’re not going to be able to get every fake review taken off. I think the more realistic it looks, the harder time are going to have. I think what worked for me is based on the fact that it was quite obviously fake and had nothing to say.

I think if you were dealing with, they’re really vindictive person who, , went out of their way to make it look real. You might have a harder time.If it’s obviously fake or , if it has any kind of hate speech or any kind of upset at ease. The other thing that you guys said is if, if they go off topic in a way where they start talking about you or your employee, anyone in related to the company personally, if they go off topic of the business and start making it personal, that’s another way they can go get it taken off. So that’s what I learned on this journey. So, , if you want more videos like this, just click the subscribe button over here, or if you want to see how we can get you more five star Google reviews, just click the link below in the description and you can see what we can offer you there. Once again I’m Wes McDowell for The Deep End, see you next time.

get more google reviews

How to Get Google Reviews For Your Business

Video Transcript:

Over 90% of consumers rely on reviews before they’ll even consider giving you their money, so let’s go over the easiest, most effective ways to get more google reviews for your business.

Hey guys, Wes McDowell here from The Deep End, and one thing my clients are always asking me is how to get google reviews for my business.

So today, I’m gonna show you my best tactics for getting more of those 5 star google reviews. This video is going to be comprehensive, I’m going to take you through the entire process, including who to ask, how to ask, and when to ask, as well as a super effective way to make it as easy on your customers or clients as possible to do what you want, and leave a positive review. Because most people do want to be helpful, but only if it’s EASY. So if you make them have to think too much on their own, or click and fumble around with it, they’ll just give up.

But before we get to the how, let’s take a quick second to look WHY google reviews are so powerful, and why you need them. So I wanna show you something.

  • Showing up in the map listings is a great way to be found for many local businesses
  • Many factors go into being found here, ratings and reviews are one of them
  • Even if you did show up here with no reviews, reviews make the difference who gets the click or the call
  • Who would you choose?
    • Stats: 90% of people read reviews before visiting a business, and 84% of people trust online reviews as much as a personal recommendation (Source: Forbes)
  • What if you’re a business that relies on word of mouth, that people vet online? (show The A.C.T. Group, Ltd. example)

So the first step in getting more google reviews is to remove as many barriers as possible between your customers and those reviews. Before I discovered this trick I’m gonna show you, I’d ask a client if they’d mind leaving a review, and that request would come with a set of step by step instructions how to do it, so some would figure it out, but most would just have a hard time making it work, so no review for us. But lucky for you in 2018, there’s a better way.

So let’s make a super simple link you can use over and over again to make it as easy as possible on your customers to help you out.

In order for you to start getting reviews at all, you of course need a Google My Business listing. If you don’t have one, there are a million videos that can show you how to claim yours, but for this video, I’m assuming that you already have it and are ready to go. Let’s jump back over to the computer.

Ok, so now that you have your custom review link, there are a few places you can use it to your advantage. Of course, you can use it in emails, which we’ll talk more about in a bit. You can also use it in your email signature if you want. This works really well if you have a sales staff, and they can all be using that link in every email with their customers.

You can use it on your website, but here’s the caveat to that — if you’re going to publish that link, and make it very easy for people to review your business, I only recommend you do that if you KNOW that you have an extremely high satisfaction rating with your customers. The last thing you want is a disgruntled customer seeing that link. They may choose to leave a bad review on their own, but you might not want to make it that easy for them.

And what you can also do is have that link printed on your business cards, or on dedicated cards that you only hand out to certain customers.

Ok, so if you want to get a lot of reviews, you’re going to need to ask for them. But there are good ways and bad ways of going about that. So I’m going to share all the best tips I’ve come up with over the years that tend to work the best.

First of all, when you ask, whether in person, or in an email, you want to give a reason for them to leave a review. There’s a pretty famous study from the 70s where a woman tried to cut in line for a Xerox machine. Sometimes she’s just ask if she could cut, sometimes she’d say it’s because she’s in a rush, and sometimes she’d just say because she needed to make copies. Which is a pretty stupid reason, right? I mean everyone in line was there because they needed to make copies, but the 2 scenarios where she gave any reason at all increased her success rate in actually getting to cut the line. I think it was like 60% up to 95% when she gave either reason. All that to SAY that if you just ask for a review, you’re less likely to get it than if you were to give a reason. That reason can be as simple as because it would really help us out, and be found by more customers. This can really help when you’re asking somebody who doesn’t know you very well, and would probably be on the fence about if they want to take the time at all.

And I do wanna address the elephant in the room here. While google encourages you to ask for reviews, their guidelines forbid incentivizing reviews. Their old policy just said not to offer anything in exchange for positive reviews, but now they’ve widened that to ANY reviews at all. So offering a deal or coupon in exchange for a review is technically against their policy.

But, there’s nothing in their policy against rewarding your team members for bringing in google reviews, which leads us to a really effective tactic that may work for your business. If you have a sales team, you can offer a bonus for each review anyone in the company brings in. And when one of those team members asks for a review from a customer, if they simply tell them they will get a bonus for that review, guess what? Reviews will increase, because you’re appealing to the part of human nature that enjoys helping other people out. And it seems to work.

So there are a few different methods you can use to ask for a review, the absolute best being in person, or on the phone. And the best time to do it? Right after they’ve given you a compliment on how much you’ve helped them. But be sincere, and humble. Say something like “Thank you, I love hearing that. It would really help us out if you could take a minute to let others know that in a google review.”

They’ll most likely at least verbally agree, then you can just email them the link, or if you’re in person, you can give them a card with the link on it. But with an email, you can always follow it up with another message if they don’t actually leave the review. More on that follow-up a little later on.

The second best way to ask would be in a personalized email to customers or clients who you know are happy with their experience. And the best time to send the email is right after you’ve helped them. The more time that passes, they may start to forget the details that make for a really good review, and they’ll be less excited about the experience too. So send the request with a few details so they know you’re reaching out personally, and again, give them the reason.

So those are the 2 best ways, but they aren’t really scaleable. And what if you don’t personally KNOW your customers very well? The third way is a way to reach higher numbers of people, but it’s a little more dangerous, because if you don’t know what they’re thinking, you may run the risk of getting some negative reviews in the mix as well.

This method involves sending out automated emails to your customer list. You can send out a blast all at once, but I’d actually recommend staggering them a bit. Google looks at patterns, and if you get a bunch of reviews all at once, they may think something’s up, and penalize you for faking reviews. So I’d go little by little, then get new customers into an automated email funnel that starts once they become a customer. That way, everyone goes at their own pace, not all at once.

SO how do we lessen the chances of negative reviews when you send out these mass requests? What I like to do is start the email off by asking about their experience. Then make it clear that if they are unhappy for any reason, you’re committed to making it right, and that they should contact you directly. This will help weed out the people who may have otherwise left a very public negative review. It won’t stop everybody, but just knowing they can come to you and hopefully have it made up to them, might be a more appealing option than just venting about it.

Next, say if you’re happy, we wanna know about it, please review us be clicking this link! Then remember to give the reason, which is that it helps other customers like you find us, and of course we’ll be eternally grateful.

Now for bonus points, I actually want you to make a very simple, very short video making this request that you can include in those emails. If you have a smartphone, and I know you do, this will really increase your odds of getting positive reviews, and dissuading the negative ones. Just be sincere, and genuinely appreciative in that video. Just say something like: I just want to thank you for your business, and I want to know about your experience. If you’re unsatisfied in any way, please reach out to me so I can make it right. If you love what we did for you, I wanna know about that too. Just take a few seconds and click the link below to leave an honest google review. Real client success stories help us reach even more clients that we can help as well. It would mean a lot to me, and I thank you in advance for taking the time.

So when you’re sending out these emails, whether they’re automated email blasts or personalized outreach emails, there have been a few studies that suggest if you send that email between 1 to 3 pm, your odds of them following through on it shoot up by about 20%. Probably because people are just getting back to their desks and emails after lunch and aren’t ready to jump into their work yet. So let their procrastination work for YOU.

So what about those people who don’t follow through on leaving a review after you ask? One simple trick is just to send a follow up email reminding them how much it can help, and be sure to let them know in this follow up email that they CAN just leave a star rating with no written review if they want. A star rating on its own is never going to be a powerful testimonial, but its better than nothing, especially when you realize that most people aren’t reading through all the reviews anyway, they’re simply scanning to see the number of reviews, and the average star rating. So this is a great way to pick up some extra stars from people who might have been intimidated by trying to think of what to write.

And lastly, once you start getting reviews, you should personally respond to each one, even the positive ones. Thank them for their business, be genuine, and show future customers researching your business that you’re someone they want to work with.

And if all of this sounds like something you’d rather outsource, click the link below to see how I can take this off your plate, and get you a steady stream of 5 star google reviews on autopilot.

Alright, that will do it for this video, and be sure to look out for my next video, which will show you how to get fake negative google reviews removed. For more tips like these, just subscribe to our channel right here. And if you’d like to speak with me to see what we can do about getting you set up with more google reviews, just click the link below. I’m Wes McDowell with The Deep End, see ya next time.

customer focused website 1-2 punch

The 1-2 Punch For a Customer-Focused Website

Video transcript:

You know your website has to speak to your customers to be successful. So let’s look at the 2 secret weapons you need to include to design a perfectly converting customer focused website.

Hey guys, Wes McDowell here, from The Deep End. One of the biggest mistakes I see businesses make with their website is they really want to use it to talk themselves up. “This is why we’re so great, this is why you should hire us.” Unfortunately that kind of messaging just doesn’t work. Your customers only care about you to the degree to which you can help THEM.

So, in this video, I want to help you refocus your messaging to where it belongs: on your ideal customer.

There are a million questions you can answer about your ideal customers: demographics like their age, their gender, their hobbies, things like that. And you SHOULD have good clear answers for all of those things. But I’m gonna concentrate on the 2 questions that will cut through the clutter the fastest, and how to turn those answers into content that converts. I’ll also give you a few tips on how to figure out the answers in case you get stuck.

So the first question you’ll need to answer is: What are the biggest reasons your customer would say no to doing business with you?

Maybe it’s price, maybe it’s a lack of reviews, these are just a few examples, and its different for every type of business. But really ask yourself what those objections might be. You’ve probably heard them directly from customers that might have gotten away. One trick I like to use is going to a relevant online review site to see what real customers are saying. If you have any negative Yelp reviews, what are those complaints centered around? And if you don’t have any yourself, look at other businesses like yours on Yelp, or at PRODUCTS similar to yours on Amazon. What are the biggest complaints that you see over and over again?

So I want you to make a list of all these potential objections your customers are likely to have. Then, as you’re planning your new website, think about how you can just knock each of them down. If its a price objection, you can talk about a payment plan if you offer that. Or you can anchor your price to a more expensive option.

Or if it’s a matter of trust, you can include customer or client testimonials in key areas. And you can always include an FAQ section that’s designed to overcome any other type of objections you can think of. The key is just to work them in naturally, and provide evidence whenever you can to convince those skeptical customers.

And the second question to answer is: What does your customer need to know, understand or believe before they’ll want or need what you offer?

One of my favorite examples of this actually comes from my dad and stepmom’s business, and not just because they’re family, but because it’s actually a pretty perfect illustration of what I’m talking about. They own a vinyl fencing and decking company in Oklahoma City, and when I talked to them about their website, which they were never really happy with, I saw that they were missing a really important piece.

Since they’re so close to their business, they know all about why a vinyl fence is better than a wood fence. The problem is, the average homeowner doesn’t, and their website did nothing to help that.

If someone WERE to land on their website, there was no content designed to make those visitors AWARE of the benefits of vinyl over wood. So they really weren’t doing much to persuade their prospects to become customers. A simple video or a short benefits section would go a long way toward that goal, and now they’re actually in the process of adding that content.

So what do your customers need to be made aware of that will put them in the right frame of mind to want your product or service even more? Maybe you’re a realtor, and your clients need to know that the average time for a house to remain on the market is 88 days, but YOU sell houses on an average of 25 days.

So brainstorm on that, and write down your answers, and work those educational moments into the important pages on your website. They can come in the form of a video, bullet points, or a visually appealing statistic graphic.

Ok guys, for more tips like these, just subscribe to our channel right here. And if you’d like to speak with me to see what we can do about getting you set up with a new strategy-based website, you can go to thedeependdesign.com. I’m Wes McDowell with The Deep End, see ya next time.

easy ways to increase conversions

3 Easy Add-ons for a Highly Converting Website

Video transcript:

If you’re planning a new website in 2018, these are the 3 things you can easily add to increase your conversion rate.

Hey guys, Wes McDowell here, from The Deep End, and in this video, I wanna show you a few really cool, and really effective things you can add to any website to instantly increase the amount of customers you can actually bring into your business. So if you’re not interested in getting more customers, you can go ahead and skip this. For the rest of you, lets jump right in with number one, and that is: chat.

I don’t know if you know this, but 80-90% of people coming to your site are really only checking things out, and are nowhere near ready to call you or otherwise engage with you. But when you add a chat feature to your site, even the most casual browser is much more likely to start a conversation via chat than any other method. A recent study by JD Power found that 42% of customers prefer live chat compared to just 23% for email, and 16% for social media or forums.

Now chat features come in two flavors: manual and automatic. With the manual versions, you or someone on your team will need to respond to every individual chat request, which can actually be good. It’s hard to duplicate that human experience with a bot, but automatic chat bots have a few pluses in their column as well.

They can answer frequently asked questions, and even START conversations with customers, all on autopilot. And it really couldn’t be easier to add a chat feature to your website. You just sign up, grab a line of code, then add it in the right place to your WordPress dashboard. You’ve got lots of options here, some paid, around $10- 30 a month, but there are a lot of free versions available as well.

Ok, the next must-have I wanna tell you about is specifically for you service businesses who want people to schedule an appointment or consultation on your site. Most businesses with that goal will just have a contact form and encourage prospects to fill out that form requesting a call back, but if you’ve ever done it this way, you know how annoying it is dealing with the back and forth of scheduling a time that works for everybody. And God help us all if there’s a time difference on top of that. Well I’m happy to let you in on what I’ve been using at The Deep End, and that is an appointment booking widget that you or your web designer can embed right on your website.

Once they’re on your website, Prospects can only pick from time slots that follow the rules that you’ve created. So you’re always in control of who you meet, and when. Once they pick a time, your meeting is added to all of your calendars. These scheduling tools typically work with any of your business apps, so they can securely integrate with your calendar. So it always knows your availability. And it Automatically creates a web conference, or phone call appointment, and updates you as meetings are scheduled. It will even send your prospect a reminder before the meeting. And the cool thing is, you or your designer can embed the scheduler right on your website with a simple snippet of code.

And I do wanna mention one more perk of using these time booking plugins. Within the scheduling process, you can ask some strategic questions to use this as a pretty good filter to automatically pre-qualify prospects at the same time. So let’s say you want to make sure anyone you speak to actually has the budget to work with you.

Well, you could add a question simply asking what their budget is. Then if anyone answers low enough to disqualify them as a solid lead for your business, you COULD choose to cancel that meeting, freeing up time that would be better spent on other tasks. You don’t have to use this as a pre-qualifying tool, but it’s definitely a nice-to-have for certain businesses who want to streamline their sales process. There are a few options for these types of schedulers, I happen to use Calendly, and they do have both free and paid plans available.

Ok, so the next must-have for your brand new site is social proof. In case you’ve never heard that term, social proof simply refers to the idea of showing new prospects that others have already taken action with you. Think about the last time you walked into an empty restaurant. It probably made you think a lot less about eating there, right? As much as people supposedly hate waiting in line, they’ll do it, because they think something great is waiting for them at the end — just because so many other people are willing to do it too. And that’s social proof.

So how do you add this to your site? There are the obvious ways like reviews and testimonials — which I still recommend by the way. But one really fast, easy way to add it to your site today, is with a social proof popup, like this one. You just sign up for it, and decide what action you want it to capture, and which page to display it on on your site. It does the rest, letting every site visitor you get know that other people have been booking consultations, downloading your lead magnet, or making purchases.

It may seem silly, like peer pressure, but social proof is actually one of the most powerful psychological triggers available, and master marketers have known this for years. Businesses are reporting conversion increases anywhere between 25 to over 100% using popups like this. As of today, it looks like proof is charging right around $30 a month, which I think is a fair price for what they can do for your conversions.

Ok guys, those were my top 3 must-haves for any highly converting website in 2018. For more tips like these, just subscribe to our channel right here. And if you’d like to speak with me to see what we can do about getting you set up with a new strategy-based website, you can go to thedeependdesign.com. I’m Wes McDowell with The Deep End, see ya next time.

things to remove from your website 2018

5 Conversion-Killers to Remove From Your Website TODAY

Video transcript:

If you still have any of these 5 things on your website in 2018, they could be killing your conversions.

Hey guys, Wes McDowell here, from The Deep End, and back in 2016, I made a video about 5 things on your website that could be lowering your conversion rate without you even knowing. It’s one of our highest rated videos, so today I have 5 more outdated, but common conversion killers that you MAY still have on your website. I’ll tell you why each should be removed, and more importantly, what you can use instead that will improve your conversion rates, and get you more customers or leads. Sound good? Here we go.

First up, is stiff, jargony copy. This is way too common, because of what we call “the curse of expertise.” What happens is, you’re such an expert  in your field, that you take your knowledge for granted, and kind of assume that everybody else understands what you’re talking about, so it could be 100% unintentional. Other companies may do it on purpose, thinking it comes across as professional and knowledgeable, but really all this jargon-heavy copy does is confuse and alienate your prospective customers. What would you think if you landed on this page?

“We design and build exceptional web and mobile experiences, ranging from scalable cloud-based web apps to native mobile apps to custom SaaS ecommerce infrastructure – all designed and crafted to provide users with a premium experience.”

How clear are you on exactly what they provide after reading that? Remember the goal isn’t to impress your audience by using the biggest words. The goal is to convey what you do clearly, and in a way that’s accessible and understandable to your customers. I would even go so far as to say that 95% of the time, your website should be written conversationally. That will make your business more human, and people want to do business with other people, even in business to business niches.

Ok, that segways nicely into the second on our list, which are Headline Cliches.

The headline on your homepage, or on your landing pages are the most important pieces of copy on your entire website. On any given page, the headline needs to let your visitors know exactly what that page is about, and in some cases, what you as a company are all about. So why resort to old, tired cliches that don’t really say ANYTHING about who you are, or more importantly, how you help your customers? Take a look at this law website.

They’re actually using 3 separate cliches, and it looks like they’ve actually trademarked them. So definitely don’t steal these, they’re lawyers, and they WILL go after you. But seriously, they’re essentially wasting this prime real estate to make 3 very generic statements that say nothing about what they do, or how they help their clients.

So what should they do instead? Well, most law offices have a focus, or a type of law they practice most, so I’d lead with that. Whenever you’re in doubt writing a headline, there are 3 easy formulas you can use. First, simply say what the service or product you offer IS. Or you can say what your customer gets. Or, my favorite is say what they can do with it.

And actually that example just reminded me about our number 3: Image sliders. I’m sure you’ve come across dozens, if not hundreds of image sliders or carousels (also known as ‘rotating offers’). You might even like them. But the truth is, they’re conversion killers — for a few reasons. The first is that the human eye reacts to movement. Which sounds great right?

Not really, because it takes away attention from everything else – the stuff that actually matters. Like your value proposition. The actual content of your site. And most importantly, the call to action. These carousel graphics also tend to come across as ads, which people will just skip right past. Not to mention that multiple competing messages usually just cancel each other out, which basically equals “no message at all.”

So here’s what you can do instead, and its easy. Just replace the rotating slider with one static image or offer. That’s it. It will be much more impactful that way, and you can usually do it with no coding knowledge on your end at all. Just remove all but one slide, and it will default to static. Or if you REALLY want to keep your slider, just have it set to not auto-cycle between slides. That way, it’s not distracting, and people will only see the other slides if they choose that they want to click through them.

Ok, number four is Untrustworthy Testimonials. Now anyone who knows me knows I am obsessed with testimonials. There’s generally no better way to build trust than by showing future customers what past or current customers have to say about you. But sometimes testimonials can actually hurt conversions. If you’re using non-specific, or poorly attributed testimonials, you’re probably doing more harm than good.

So if you posted a testimonial that just said “Great service!” or “Easy to work with,” that’s not going to carry much weight, and it actually looks kinda bogus, like you wrote it yourself. Instead, try to only post testimonials that tell a story about how you helped a customer. The best way to get testimonials like that is to send customers an online form they can fill out.

Ask a few different questions that will lead to specific responses. Then you can edit their answers together to tell that story in a nice short paragraph. And what do you do about those poorly attributed testimonials? The easiest trick around this is to just put the customer’s photo alongside the review. The online software company Basecamp saw a 102% jump in conversions when they started including photos with their testimonials.

Also, if you get great testimonials on your Facebook page, on Yelp, or on Google, just take screenshots of those, and add them right to your site. It gives context, and makes them much more trustworthy, because they’re coming from an unbiased external source. And of course, the gold standard of testimonials is the video testimonial. I always recommend my clients try to get at least one, and feature it very prominently on their site.

Ok, now onto the last on our list, but certainly not least, we have Lazy CTA copy. In case you don’t know that acronym, a CTA is a call to action, which is usually styled as a button on most websites. Every page of your website should have a CTA. Sometimes its the same, site-wide, other times, individual pages will have their own CTA, but in any case, that call to action is essentially the goal, the ACTION you want people to take on that page.

Maybe you want people to schedule a consultation. Maybe you want people to give you their email address in exchange for a lead magnet they can download. Whatever that goal is, the text you use on that button matters. So if you’re using text that causes friction, or isn’t personalized to the specific action you want them to take, you can do better.

Words that cause friction should never be on your CTA button. Avoid using words that suggest your visitors have to give something up to get something — whether that’s their time, money, or energy. Words like “Submit,” “Buy,” “Sign Up,” and “Download” are high friction words when used by themselves. These words imply that the action is a chore, and nobody likes chores.

Instead, always emphasize that they’re getting something. And that brings me to the next point, make sure the CTA is specific to the action. So rather than “Download”, which is already bad because it implies what they have to DO, YOUR text could say “Get My Free Guide Now.”  Or if you’re trying to book appointments, it could say “Save my spot.” So you’re emphasizing what they get, and you’re being specific. ANd under no circumstances use the word “Submit” as your call to action. (https://instapage.com/blog/call-to-action-words-to-avoid-at-all-costs)

Ok guys, for more tips like these, just subscribe to our channel right here. And if you’d like to speak with me to see what we can do about getting you set up with a new strategy-based website, you can go to thedeependdesign.com. I’m Wes McDowell with The Deep End, see ya next time.

how to choose a web designer

5 Valuable Questions When Choosing a Web Designer

Video transcript:

If you’re planning a new website, how do you know which web designer or agency should get your business? I’ve got the 5 questions that will help you decide.

Hey guys, I’m Wes McDowell from The Deep End, and I know that one of the biggest concerns when getting a new website is who do you want to trust with the job? With so many variables, choosing the right web designer or agency can be overwhelming, but there are a few questions that will help you clarify things a bit, and let you know who’s likely to bring real value, and a really good ROI to your project.

Ok, so first up, you want to ask: How much time is spent on research and discovery. I can’t tell you how important a thorough discovery process is to any web project. And these days, almost every web designer’s website will talk about how they are results-driven, but then you ask them how much time is spent on it, and they might come back to you saying we have a kickoff discovery meeting, and that’s about 30 minutes to an hour.

That’s not enough time. The discovery process needs to figure out as much as possible about your business, your customers, AND your competition. This is the phase where we find those little a-ha moments that give us the best ideas of all the clever ways we can find your customers online, and what needs to be included on the site to make them take action once they’re there.

And that can really only happen with a more longform conversation, or several conversations, and hours or research into your niche or market. So the answer you’re looking for is several hours at least with you and your team, and anywhere from 5-10 additional hours researching on their own.

Ok, and the next question is related to the first one, and that is: what kind of research will you do about our customers? This one is really important, because the starting point for any web designer should be knowing WHO the website is for. And that’s not you, its for your customers. So when you ask them this question, they should tell you that they would want to either see your customer avatars, or help you create those if you don’t already have them.

And if you’re unfamiliar with a customer avatar, it’s really just marketing speak for a fictional character that represents your ideal customer. (like this. Or this.)

Without that important customer information, they’ll be going into the project blind. At a minimum, they’ll need to know what your customer’s biggest concerns are that your business can help them with, what potential objections they might have to doing business with you, and ultimately what will motivate them to become a customer. There’s lots of ways they can research this, with customer surveys, or even going to sites like Yelp or Amazon and looking at relevant reviews. Either for your business specifically, or even your competitors.

Next on our list: How do you approach the design process? And this is a bit of an open-ended question, but you’re looking for 2 key phrases here. You want to listen for customer, and usability focused. You want to end up hiring a web designer who understands that the site needs to be designed to be easy to use — for — you guessed it, your customers. So as you listen to how they approach the design of a project, you definitely wanna hear that come up early in the conversation.

Alright, number four on our list: How will my project be managed? Project management can not only mean the difference between staying on schedule or not, but it also really impacts how well all the pieces fit together. In other words, without some type of project management in place, the site’s goals can get lost along the way, compromising the success of the project.

Now ideally, you’ll want to hear a few things. You want them to talk about a specific program like basecamp or asana that keeps everything neatly in one place. You also want to hear them talk about regularly scheduled sync meetings. One of the biggest turning points for me as a web strategist was when we started weekly sync meetings with our clients.

Those consistent meetings increased productivity in a pretty major way. It’s allowed us to keep things moving much faster, just because every week we can go over any blockers, and let our clients know what’s being worked on, what’s finished, and what we’re still waiting on from them. So again, ideally, you want to know they use some type of project management program, and that they will meet with you to update you on a regular basis.

But your second favorite response should just be some type of definitive answer that tells you they do have some type of project management process in place. If they fumble with that question, you can probably expect a lot of random email strings, and things getting lost throughout the project.

Ok, we’re almost done, so I’ll go ahead and give you number 5, and that is: what services do you include? Now I’m not gonna tell you what you need to hear from them, but you’ll definitely want to know the answer. If they’re including everything, but you don’t need everything, are you overpaying? Or what if they only provide design?

Do you need to go somewhere else for the other parts of the project? At the end of the day, its all about what you’re comfortable with, but keep in mind, the more you need to go to multiple vendors for different parts of the project, the more project management will fall on you. In a perfect world, I’d recommend you work with a team who can provide the basic web strategy, the messaging, or copy that goes on the site, and the design and development.

You may also want someone who can handle the digital marketing that drives traffic to the site once its finished. But here’s the catch: you only want all of this from one provider if they’re really good at all those skills. If you’re dealing with one freelancer, they probably won’t be up to date enough on everything to be effective at everything, so this really applies more to an agency or a team.

Ok that’s the list, for more tips like these, just subscribe to our channel right here. And if you’d like to speak with me to see what we can do about getting you set up with a new strategy-based website, you can go to thedeependdesign.com. I’m Wes McDowell with The Deep End, see ya next time.

landing page design tips

Forget the Homepage! Here’s What to Focus on Instead

Video Transcript:

Why do homepages get so much attention in the design process, even though they’re proven to be terrible at converting visitors to customers? I wanna show you the “secret weapon” pages you should be focusing on instead.

Hey guys, Wes McDowell here, from The Deep End, and in this video, I wanna show you where the bulk of your attention should go on your website. What I’m talking about are conversion-focused landing pages. There’s always a lot of confusion around what exactly a landing page is, and how its different from your homepage, so let’s clear that up.

Most businesses assume that their homepage is how everybody HAS to find their website. But the truth is, any page on your website can be an entry point into your business. And the more you can tailor those individual pages to a specific person, or a specific product or service, the better it will work. In short, THAT is what a landing page is all about. It’s meant to be specifically about one product, service or offer, and move visitors toward a specific action. Like calling you, filling out a form, or making a purchase.

On the flip side of that, a homepage is terrible at completing conversions, because it just isn’t focused. It usually has to multitask and represent everything you offer. For instance, let’s say you own an accounting firm, and you handle bookkeeping, and tax prep, and financial reporting. And to further complicate things, you work with private individuals AND you work with businesses too. With all those services, your homepage is trying to speak to a lot of needs, and a lot of people.

But what if you had a page for bookkeeping, and one for tax prep for individuals, and one for businesses? And what if each of those were written and layed out specifically for your ideal customer in each category? Wouldn’t you rather each of those pages be your customer’s entry point into your site, rather than the more generic homepage?  You absolutely do, because when that happens, in your customer’s mind, you go from being a generalist to a specialist in exactly what they’re looking for. So right now, I want to help you develop the landing page strategy that’s going to work best for you.

But before we get there, let’s talk about the 2 different landing page types. The first is product-specific, and the second is customer-specific.

For product-specific landing pages, you’re basically making one offer featuring one of your products or services. Lets look at a recent client of mine as an example. Poms & Associates is an insurance brokerage and they offer a lot of different services. When we researched all the keyword phrases they could be found for in internet searches, we found that there were quite a few services they offered that lots of people were actually searching for in google every month. And even better, a lot of those terms didn’t have a lot of competition, meaning that they could rank in a high position without too much effort. So we developed a simple landing page strategy for them which laid out the top ten service pages they needed, and which keyword phrases go with each page. From there, it was just a matter of putting some persuasive copy on each page, with the help of a good copywriter, and using those keyword phrases we decided on within the text on the pages. So now, when someone searches for “risk management,” they won’t be taken to the general homepage which talks about everything in general terms, but rather it goes to the page thats specifically about risk management, and speaks to those concerns directly. Which is just a much better experience for that customer, and much more persuasive too. As you can imagine, they get quite a few more consults booked as a result of closely matching their content to what the visitor is looking for.

So now lets talk about customer customer specific landing pages. These are very similar to the last type, but with a slight twist. They talk about one product or service, or a group of closely related products geared toward a very specific customer type. And I’m not gonna leave you hanging, I of course have an example of this as well.

We recently wrapped up a project with Kasho. They’re a  beauty brand that specializes in very high-end salon shears. During discovery with them, we found out that while all their shears are on the higher end price-wise, some were much higher priced than the others. We learned that these premium models were almost exclusively purchased by more senior stylists, in their late 30s and up. The more base level models were almost always bought by more junior level stylists, usually in their 20s. So the landing pages we created for them each went after one of these markets. One for senior stylists, with messaging related to their expertise and status, and the other for the juniors with messaging geared more toward building their future with a shear they can use forever. Not only was the messaging different, but the products we chose to feature on each page were different too. The seniors were shown the more expensive models, while the juniors got the more entry-level shears. We then recommended a series of facebook and instagram ads that were targeted toward the 2 customer types separately that of course led to the corresponding landing page. And they’ve been seeing pretty incredible results from these 2 landing pages. They each convert to sales about 3 times as much as the more general homepage, which is laid out in a similar way, but has to speak to everybody.

And since the messaging is so important to get right on these landing pages, here’s a pro-tip. I highly recommend enlisting a seasoned sales copywriter to handle the copy on those pages for you. Trust me, its going to be money very well spent, and we’ll get a bit more into that in the pricing section.

So now that you know why landing pages should be your focus in your next site, let’s talk about what needs to go into a successful landing page. Now obviously the specifics will change based on your offer and your audience, but generally speaking, every landing page should include a few key elements.

And each one of those elements should reinforce your offer, and make an airtight case for it. You’ll want to include conversion-focused sales copy that addresses your customer’s pain points, followed by introducing the solution to it, which is of course, your offer. Next, you need to take all those objections you came up with in the last section, all the reasons why your customers might say no, and address each one. This works best if it’s naturally worked in somewhere. You can do this in a video, or in an FAQ section for instance.

For example, let’s say you’re a dentist, and you know that people are staying away because they’re afraid of the pain involved. You could make a quick video where you talk about the cutting-edge pain-free methods you use. So you’re basically treating that objection like a myth that you can bust. Or if it were a price objection, you could have a whole mini section on the page devoted to the payment plans you offer.

Ideally, you’d also want to include some reviews or testimonials right here on the landing page as well. It’s one thing to talk about yourself in glowing terms on your website, but it hits much harder when it’s one of your customers doing it for you. And here’s another pro-tip: Get at least one video testimonial or review if you can. There’s an authenticity in video that written text just can’t duplicate. If you can get someone on video who’s genuinely excited about what you did for them, that excitement will be infectious and inspire others to take you up on your offer.

And of course, all of this content is meant to drive one specific action, or conversion. So what is that action you want people to take based on your landing pages? Do you want them to pick up the phone and call you? Do you want them to schedule a consultation or appointment? Buy something right then and there? Whatever that action is, put it front and center, don’t be shy. There needs to be a big, bold button that takes them to the next step, whatever that is. And that button needs to stand out from every other element on the page. Most web designers understand this, but just make sure you let them know you want a true landing page structure with a single call-to-action.

website pricing

Website Pricing Demystified

Video Transcript

How much should your website cost? I’m gonna break it all down, and take the mystery out of website pricing.

Hey guys, Wes McDowell here, from The Deep End. Whenever I talk to a new client, pricing is one of the first questions they have, and most genuinely have no idea what a website can cost. And that actually makes perfect sense because there is such a broad range of price points.

There are roughly 3 common pricing tiers you’ll likely encounter, and each tier comes with its own level of services you can expect to be included, and you’ll of course pay more for more services. And I do want to say before we get too far into this that of course your individual circumstances will be what tips your project to the high end or the low end of the ranges I’m gonna go over. But for this video, lets assume, you’re just looking for a great marketing website designed to get you more customers, bookings or leads.

So let’s start right at the top and work down, starting with the agency tier. At this level, you’re dealing with a full-blown company with offices, lots of employees, and a high level of service that goes along with it. You can expect not only a website, but one that’s built on a solid customized strategy, and a digital marketing plan as well.

But at $20,000 all the way up into the 6 figures, this tier is pretty much out of reach to most small businesses. So you’re paying for the higher level of service, their experience, and their overhead. But also at this level there’s a certain “pay to play” price — meaning they just won’t touch anything under that threshold.

The next level down is the virtual agency. Here you can expect a pricetag from between $10-20,000, and you’re likely to get more or less the same quality of product as you would with the big agency. The biggest difference being that virtual agencies are generally home-based, or they at least have a much smaller footprint, a scaled-down team, and much less overhead than the bigger guys, so you’ll pay less.

If you have the budget, this is probably a great option for you.

And while we’re here, I just want to say this. Generally this $10,000 price point is where you see the biggest drop-off in the level of service you’ll get. Meaning, in general, under $10,000, a web designer will not provide any kind of meaningful discovery process, or develop a strategy-based website for you. At this price and below, most web designers will only design a website based on the pages and functionality you specifically ask for. And this isn’t to belittle those designers in any way. It’s just a question of time and effort, and under $10,000 it simply isn’t really in scope to do a deep discovery and design a  strategy. This is a higher level service for sure.

Our next tier is the freelancer, which is the most popular choice for small business owners. Freelancers usually charge between $1-10,000 for a website, depending on their market and their experience. There are many very talented freelancers out there who can give you a beautiful site. But again, they generally won’t include the strategy. Some may do a very shortened, shallow version of a discovery process, but even with that, the results are usually 95% focused on design, not strategy.

So those are the most common pricing tiers you’re likely to find as you go out there looking for a web pro, and keep in mind these are just general estimates.

Ok guys, for more tips like these, just subscribe to our channel right here. And if you’d like to speak with me to see what we can do about getting you set up with a new strategy-based website, you can go to thedeependdesign.com. I’m Wes McDowell with The Deep End, see ya next time.