We know a thing or two about compelling, intuitive web design. Chicago businesses trust in our ability to convert users into actual customers.
Our Web Design Process (In a Nutshell)
One of the most common questions we get at The Deep End is: “What’s your web design process?”
We’re so glad you asked! Whenever we take on a new web design project, we begin by going straight to you, our client. You know better than anyone what your new website needs to do for your business. While you may not know exactly how a web design can translate into achieving your goals, it is hugely helpful for us to know what those goals are. It’s then our job to come up with a comprehensive plan of attack.
In addition to getting as much info from our clients as possible, we research, plan and strategize. We see what’s working for others (your competitors included,) and what’s not. Chicago is a no-nonsense town, and we take a no-nonsense approach to what kind of web design will work best for your business.
After that, we begin the design phase, where we get the look and feel just right, as well as decide on a hierarchy that makes the most sense from a user experience point of view. That’s right, we don’t just make your site look pretty – we make it insanely functional too.
Once everybody is happy with the overall layout and aesthetic, we begin to turn those designs into a fully developed and functioning website. We then thoroughly test it on all major browsers and devices, and publish it to the web.
Our Web Design Services
Visual Web Design
While we typically see a web design project through from concept to completion, there are those clients that just need a visual design that they can code in-house.
We can handle the planning, user experience, and overall look. We would then hand off those files to your development team to be coded and published to the web. Ideal for companies with a dedicated development team.
Deliverables include: Photoshop and/or Illustrator files, graphics and fonts.
Responsive Web Design
Need a website that looks and works great on desktop machines as well as mobile devices? A responsive web design will scale down for a seamless and simpler mobile browsing experience.
Given that smartphones and tablets are changing the way consumers browse information, and shop online, making the experience fast and easy on them is a win-win. We automatically design and build all of our websites to be responsive at no additional cost, so all of Chicago can get to your site while on the go.
Originally started as a blogging platform, WordPress has grown into the largest content management system in the world. We specialize in WordPress websites that allow you to easily control your own content without knowing any code whatsoever. Just log in, and make updates in minutes.
Every web design package includes a customized written manual, showing you exactly how to log into your new site and make the changes and additions that you will need to in order to keep your new site fresh and growing. All code-free!
E-commerce Web Design
If you plan on selling goods or services directly from your new website, then you will need e-commerce integration. We design and develop every screen, from the homepage through the entire checkout process, and make it easy for you to manage inventory and shipping options yourself.
Well executed and persuasive web copywriting with a clear call-to-action and voice is proven to increase interaction and online sales in a big way. We are here to help.
If you want to be found in the search engines, then we can even research which keywords you should be targeting and include them into your site’s copy in a natural way. Which brings us to…
Search Engine Optimization
Your new site may be both beautiful and functional, but will people find it?
Traditional advertising is becoming less and less effective. People have become immune to outside interruptions, so your best bet is to be findable by those who are looking for you.
Focusing on locality when appropriate, (Chicago and beyond,) realistic keyword phrases, and developing content to support them, we can optimize your site to show up higher in search engines, which will ultimately lead to more traffic.
Domain Name Registration/Web Hosting
Before the web design process, the first step to securing a new website is buying the right domain name and a suitable hosting plan. While we don’t offer domain names or hosting directly, we can work with our recommended partners and handle that part of the process for you.
Take Control of Your Content with WordPress
At The Deep End, we specialize in delivering custom-built websites that our clients can effortlessly control themselves. Not just for blogging anymore, WordPress is an all-in-one solution that works great for almost any type of website, including e-commerce sites.
A WordPress website is fully customizable, so both the web design and functionality can be as unique as your business itself. And since you can edit and add content yourself, it can grow with your business, without having to redesign or reconfigure.
Here are a few example benefits of a custom WordPress website:
• Add new products, (including photos) to your e-commerce store in minutes.
• Keep your website’s content fresh (a real SEO benefit) by blogging regularly
• Manage, add and delete employee bios and photos
• Add new client testimonials as you get them
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