10 Tips to Super-Charge Your WordPress Website
- Steve Halvorson
- November 1, 2012
As you may already be aware, WordPress has taken the web design world by storm. With over 20% of new websites being built on the platform and around 18%-20% of the internet already being powered by this well-regarded CMS, WordPress is on the rise and here to stay. Here’s a few tips to maximize your use of WordPress:
1. Write Good Content
Writing good content for the web is the best way to build a following on the web and through WordPress. It’s one of the best ways to attract backlinks and provides plenty of value to your readership. In order to write good content, you will want to ask yourself a few questions first:
- Who is my target audience?
- What does my target audience want to read about?
- What can I do to make my content or writing style unique from the rest of the web?
2. Leverage Plugins for SEO, Site Security, and Making Your Website More Functional
Must have plugins would include:
- Bulletproof Security
- WP Super Cache or Quick Cache
- Custom Contact Forms
- Easing Slider
- WordPress SEO by Yoast
3. Set a www or non-www Version of Your Website
Setting a www or non-www version of your website can help avoid a Page Rank split between these two versions of your website. Search engines can actually view the www and non-www versions of a website as separate domains and will split ranking between the two.
You can set which version of your website you would like displayed through your General Settings in your WordPress Dashboard under the “Settings” tab.
Once you have determined which version of your website you would like displayed, you will then want to make sure that all inbound links that are pointing to your website have the right version of your website.
4. Comment on Other Blogs and Respond to Comments
One of the easiest ways to build a following and a readership on your own WordPress website is to comment on other blogs and see if you can attract new visitors to your own website. If visitors then come to your site and respond to a post with a comment, write back to them. This is a great way to maintain a consistent following and cement your website in the minds of your readers.
5. Promote Your RSS Feed
All WordPress websites come with RSS feed functionality built into the website. An RSS feed is simply an updated feed of your website’s blog posts and can be a great way to build a following. It’s a good idea to promote your RSS feed throughout your website and create a prominent button where users can enter their e-mail addresses and subscribe.
6. Re-write Title Tags, Descriptions, and Taxonomies
Using the WordPress SEO plugin by Yoast, you can re-write title tags, descriptions, and change taxonomies for how WordPress generates page titles.
By default, WordPress generates title tags that may appear to search engines as duplicate content. You can re-write this title tags using this plugin in order to make your website more search engine friendly.
7. DON’T Install Poorly Rated Plugins
Plugins with poor ratings have poor ratings for a reason. Any plugin with a rating of 3 out of 5 stars or less with more than 30 reviews should be looked upon with extreme caution and skepticism. Chances are that there is a big reason why the plugin is rated so poorly.
8. DON’T Spam
Do not write junk content or create articles using article spinning software. Google will find a way to punish your website, and it won’t be pretty.
Keep your content original and interesting. This is the best way to get rewarded with a solid readership and competitive search engine rankings.
9. Use a Testing Server
One of the major mistakes that entry level webmasters make is trying to play around with their WordPress website while it is live on the web, which sometimes results in database errors that break the website.
If you are going to be editing any major functions in WordPress, it is best to set up a testing server on your local computer to work off of just in case something goes wrong. Once you’ve managed to make the right adjustments on your testing server, you can then upload the changes to your website.
10. Update Regularly
While it can sometimes be a little tedious, updating your version of WordPress can help resolve a number of bugs and functionality issues that exist in earlier versions. It’s generally a good idea to update your version of WordPress.
Steve Halvorson is the owner of a Twin Cities based internet marketing company called Blue Phoenix Web Design. He enjoys writing content for the web and is a big fan of WordPress and Firefox.
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