5 Ecommerce Design Trends for 2013

5 Ecommerce Design Trends for 2013

In the world of ecommerce, the customer is king. That’s why design trends for ecommerce are constantly changing and being enhanced to create the best experience possible for users. As the wants and needs of online shoppers continue to change based on advancements made in mobile technology, so do techniques in ecommerce design. Here is a compilation of expected trends to surface in 2013 to better serve consumers.

1. Mobile Shift

The dependence on mobile web technology has never been stronger. Consumers are accustomed to searching for information and buying products from anywhere. Designers are continuing to implement mobile integration to their ecommerce designs through responsive design. This means that the webstore materializes and functions the same way across all browsers and devices, so shoppers don’t have to worry about a lower usability on their smartphone than on their PC.

2. Minimalism Takes Over

Because of the overwhelming shift toward mobile dependence and responsive design, simpler web designs are becoming the popular means of displaying products. Bold colors, flat illustrations, crisp edges and airy white space are replacing complex textures and skeuomorphic designs. With this will come simpler payment processes and browsing capabilities. See these case studies on how their ecommerce platform can help you achieve a simple and usable design.

3. Facebook Integration

The popularity of social media is one of the best advantages to ecommerce. Consumers can instantly share products with friends to influence buying decisions much more quickly than traditional marketing efforts might. Ecommerce sites are beginning to integrate their products/services with Facebook by allowing users to build wish lists on Facebook accounts, which are then shared with friends – thus sending more traffic to ecommerce sites.

4. Faster, Faster, Faster

Just as users expect to access online stores anywhere, they’re becoming less patient when it comes to site loading time. Shoppers used to typically abandon a page after waiting 7 seconds; now the average tolerable waiting time is considered 3 seconds. This is a challenge for ecommerce companies that offer a large number of products, because the more items on a page, the longer it takes to load. As a designer, you can help overcome this challenge by using a content delivery network to disperse information to users based on geographic location. Continually test your site speed to see how you can improve.

5. Advanced Personalization

Recommended items based on past buying behavior will no longer suffice for consumers. They want new product recommendations based on what will improve their lives, not on what they already own. Designers are developing more advanced algorithms to predict the needs of online shoppers through suggesting slight behavior changes. For example, instead of creating an app that enables users to record their fitness habits, suggest products that help them improve their fitness plans.

Examples of Trendy Ecommerce Designs


burton ecommerce

nuts ecommerce
Skinny Ties

skinnyties ecommerce design
Hunter’s Wine Shop

wine ecommerce
As you assess your own ecommerce design, remember to keep your users’ perspectives in mind as you utilize these trends to best serve their needs.

Rob Toledo lives in Seattle, Washington. He no longer supports IE7 design, worships Firefox, and wouldn’t know what to do without Instagram. He is working alongside Shutterstock photos and their stock footage brand promoting better web design. He can be reached on Twitter @stentontoledo

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