The 8 Point Checklist For a High Quality Website
- Wes McDowell
- August 15, 2018
How do you know if your website is really high quality? I’ve got the website checklist and we’re starting right now.
Hey guys, I’m Wes McDowell here for The Deep End. And if you have not subscribed yet, just go ahead and click subscribe and the little bell icon next to it so you never miss another video you need to succeed online. Okay, so today we’re gonna be talking all about how to make sure your website is of the highest quality possible. Now we want to do this for two reasons. The first being to really appeal to your customers. That’s the most important thing, right? We want to make sure that we’re giving them a great experience so they stick around longer and are more likely to convert into paying customers.
Now the other side of this is all about Google. So basically we want Google to know that your site is of high quality as well, and generally speaking, the more you can make it work for your customers to where people are engaging, sticking around longer, consuming your content, Google is going to pick up on all those signals. And the good news is Google is very transparent about all this stuff so we know what it takes to make a really high quality website that pleases both your visitors and the search engines.
So number one on our list is: use plenty of images and videos. So according to search metrics, the top ranked pages in any given search have roughly seven images in them and that’s no accident. So as we know, images keep users more engaged and they also make concepts easier to understand because most people come into your site, roughly 80 percent of them are going to be scanning your content rather than reading it.
And images and videos just make everything easier to grasp. And of course the more your visitors understand your content, the longer than that are going to stick around to consume more and more of it. And video is even better, you know, most people would rather watch a video than read about the same topic. All things being equal and a good video will actually keep people on your site longer because it takes a little bit of time to watch the video and that’s a really strong signal to google that people are coming to your site and then finding exactly what they want on your site, which they will reward you for that. And images and videos are actually great seo opportunities as well. You can optimize the titles and the tags to really go hand in hand with seo you already have with the text on your page.
Okay, so the next thing on our checklist is deep relevant content. So Google is really moving toward understanding overall topics and context rather than just keywords on a page. So they really want to see the, you’re covering a topic in depth enough to make it really relevant and authoritative to searchers. And they’re going to reward that deeper content with higher ranking. So what I would rather see you do than stuffing your pages with keywords is find a bunch of closely related keywords that Google might expect to be on a page covering your topic, and these words are actually really easy to find. You don’t have to come up with them on your own. You can go to Lsigraph.com and I will leave that a link in the description below. You’re just going to go there. You’re going to type in the keyword phrase that you want to rank for and it’s gonna give you a whole list of other relevant related keywords that Google would expect to see in a page covering that topic.
Now, of course, use your judgment and only use the ones that make sense for your page and you can write about in a in a really natural readable way and just by having all this deep relevant content, visitors are going to be really wowed by your level of expertise and they’re much more likely to stick around longer and convert into an actual customer. Now our next item goes hand in hand with the deep content and that is longer content, so most top ranking sites in the search engines have over 900 words on those pages and that’s actually going up. Now, Google likes to reward pages that have somewhere around 2000 plus words on a page because it’s really hard to go too in depth into a topic without talking at a certain length about it. So try to shoot for 2000 words on your most important pages.
Okay, so the next step I want to talk about easy readability. So a huge mistake I see a lot of businesses make over and over again is they write to impress rather than to engage and inform, and sometimes that’s not done on purpose. Sometimes businesses just know so much about their specific niche that they assume everyone else is equally as knowledgeable about that and it ends up going over people’s heads, so just use simpler words and use shorter sentences and paragraphs and it really helps to think about it this way. Just write the way you speak, right? Very conversationally. It’s going to be much more engaging for the person on the other side of the screen who is actually reading your site, and it’s going to help you get a better readability scores as well. You may not have even known the Google uses a readability score, but they do.
They can actually tell how hard or easy your site is to read and they typically reward sites that are easier to read. So how do you know if your site is easy to read or not? You’re basically getting used the flesh reading ease formula to create your web text. Uh, and I’m going to put this link in the description below. Just come to this website and you can paste in your, your texts and it’ll tell you what your score is. And the higher the score, the easier it is to read. So you’re going to want to shoot for something around 80 or above. Okay? Next up we have scannable web formatting. So I don’t know if you knew this, but around 79, 80 percent of people coming to your site are only going to scan the page. They’re really not going to read it, so you really need to format your webpages with that in mind.
Do you know, um, it makes pages easier to digest and the concepts easier to grasp, which is really going to make people stick around longer and consume more of your content, which makes it more likely that they’re going to convert and Google can actually see a within their own way what the formatting is like and they, they reward sites that are formatted more for the web. Then if there was just a big wall of text which nobody really wants to read. And of course I’ve got a few tips for you here. So basically you’re gonna want to use headlines and sub headlines to break up content. You’re gonna want to use really short sentences and short paragraphs as well as lists either bullet lists or numbered lists to really break things out, use visuals when appropriate. And also use a Tallix and bold to emphasize the most important points on the page.
Okay, so next you’re gonna want to show your expertise? Um, there’s actually a leak to google guidelines report that says high quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. So we know it’s important to google, but it’s also really easy to see why this would be important to readers and your potential customers. Think about it. People only really want to read articles and content that they deem to be from an authoritative source and they certainly want to work with experts. So how do you show your expertise? Well, there’s several ways you know, you can use case studies when appropriate and you can use examples to illustrate your points. That always helps and you can even link to other posts of your own or external posts to really add extra credibility and authority to your posts or pages. Okay, so next we have social media shares.
Now Google does say that a social media shares are not a direct ranking factor, but by people sharing your content, you’ll get more views and more engagement, which Google will reward. So it’s a little indirect, but it still will help your site to be looked at as quality and authoritative and the result of that is going to be higher visibility in searches. So here’s the good news, if you’ve done everything else that we’ve covered to make sure your pages are high quality, the shares should come naturally, but you’re definitely gonna want to make it easy on people who want to share it by including embedded share buttons on each page or post you want to have shared. Okay, next up we have clever linking, so I don’t know if you know this, but nine out of 10 pages that are in the top spots in Google searches have at least one internal link pointing to it.
So let me explain that. For instance, look at The Deep End site. You know we have a few links within the content of our pages that will link to other pages that we want to rank well by linking to these pages using specific key words. We’re basically telling Google that these pages are relevant to these keywords. And the cool thing is, this might be the easiest box to check on this entire checklist because it’s 100 percent in your control and you can go and implement it right now if you wanted to and start seeing results pretty fast. So start thinking about where on your website it might make sense to add in these links. You probably don’t even have to add any new text. It’s probably just a matter of turning certain words into links on your site. For instance, if you have a blog post, um, within that post, you might find some texts that you can, a link to a service page, for instance.
The more you can make kind of a, a spiderweb of your website and link pages to one another, the more google is going to reward those pages. You should also consider linking to a few outside pages. So basically find where it would make sense, uncertain pages to link to other authoritative webpages. And yes, you might lose a few visitors this way to following those links. But at the end of the day, you’re creating a better user experience. And that’s always gonna win out in the end. Okay. So that’s what I’ve got to say. Now I want to hear what you have to say. So which of these tactics gets you excited? Which of these tactics do you think you want to use on your own site or have you used any of these on your own site and seen anything happen from it? I want to know in the comments below and if you have any questions about any of this, of course, leave out in the comments below as well. And I will get to all of them. Okay. So if you’re not subscribed yet, just go ahead and click the circle icon over here to subscribe to the channel. And if you have an access to my free mini course, how to guarantee website Roi, it’s real easy. You just click the box over in this direction and you’ll get free instant access. All right guys, uh, Wes McDowell here for The Deep End. And I’ll see you in the next video.
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