How Long Does it Take to Rank in Google?
- Wes McDowell
- November 12, 2018
One thing that comes up over and over again when I’m talking to clients is they always want to know how long does it take from the time that you put up a new page or a new article, how long does it take for Google to find that page and then start ranking it in the searches?
Now, honestly, there are many factors at play here, but there are some general benchmarks and some ways to predict how long it’s going to take based on your own site. So the biggest factors here, our site age and site authority, so generally speaking them or establish your website is the less time it’s going to take to rank content and it can rank higher income schools did a recent study where they tried to figure out how long it would take a the typical article or landing page to reach its full ranking potential. Now this study isn’t to say how long it’s gonna take to rank in the top 10 or to rank number one because not every piece of content is ever going to get there to be honest. So what we’re looking at here in this part of this video is how long it’s going to take any piece of content to get to 90 percent of his high as it’s ever going to get.
So they basically found three things. They found it for brand new sites, putting up a new page. That content took about 35 weeks to reach almost as high as it was ever going to get. And for a moderately established website, that same content would take 25 weeks to reach the 90 percent mark. And for well established sites you’re looking at more around 18 weeks. Okay. So what about for top 10 rankings? So obviously not everyone can be there for any given search. Only 10, uh, articles or pages can rank in that top 10. So basically h refs did a recent study where they found that the average page that ranks in the top 10 for any given search was right around two years old. And what about for those pages that actually ranking number one? Well, most of those, the average age is right around three years old.
So you might be wondering, you know, that sounds like kind of a long time, how do I get there a little bit faster? So there are two ways you can actually help get there faster. And the first way is to go after less competitive lower search volume terms. So to do that you can start adding will be called Keyword modifiers. To the keywords you want to rank for keywords like best or top or the current year. And the second way a website with an overall stronger backlink profile tend to be able to rank faster and higher. So my best recommendation here takes a little bit of time, but we’re going to want to start doing is creating regular content with lower competition for key words and lower search volume keywords. So you’re going to create these kinds of articles or videos or whatever the content is on a regular basis, and then you’re gonna want to start creating back links to all of those articles as well as to your homepage.
And what this is going to do is it’s going to start increasing your site’s authority over time. Now, I recently did a video about how to create quality backlinks and if you haven’t seen that video, you can get that one right up here. Or if this is something that you probably would rather outsource, I might recommend that it takes a lot of time and effort to do this. Uh, there’s a company that I use personally that I recommend called the Hoff and I’m going to leave a link to their website in the description below. All I know, I hope that shed a little bit of light on the question of how long it takes to rank. But now I want to hear from you and I want to know what your biggest takeaway was from this video. So I want to know all about that or any questions or comments you have.
Just leave it in the comment section below!
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