Niche Spotlight: Illustrative Branding
- By: Wes McDowell
- Mar 16th, 2018
Rolling right along with our design specialty series, this week we got to talk to illustration & branding specialist Jordan Wilson. We talk about how he got into this world, and he’s got lots of great advice for anyone thinking about or trying to break into the niche.
We also zag a bit — and talk about whether or not you can be TOO niched in your focus. And more importantly, what to do about it if you find yourself in that position.
We also answer a new listener question about spec work, and if it’s useful when padding out the ol’ portfolio.