The Private Brand Niche
- By: Wes McDowell
- Apr 12th, 2018
Long gone are the days of plain white packaging with bold black lettering. Nope, these ain’t your grandpa’s generics. Welcome to the era of “private brands.”
When you shop, I’m sure you notice the proliferation of store brands in just about every category. And you may also notice that they look less like store brands than they used to. Hell, in many cases they look every bit as appealing as the name brand guys. This week, we have Steven Cox in studio to chat with the gang about his duties as a private brand specialist. It’s a growing market, one that always needs talented packaging designers.
Listen in to hear about what the job entails, and where it’s going in the near future.
We also answer a new listener question about how to upcharge clients who want to pay you with a credit card so you don’t have to be paid less in those deals.