Qualifying Your Clients
- By: Wes McDowell
- Mar 17th, 2017
Whenever you first meet with a new prospective client, they are sizing you up. And if you’re smart, you’re sizing them up right back. After all, you probably don’t want to work with everyone who comes your way. There are many things to consider: their budget versus your rates, their niche, their project, and their overall attitude. In short, you need to figure out pretty quickly whether or not you want to work with this person.
In today’s episode, the gang dissects the qualification process. Why we do it, and how. Because if you’re serious about your design business, you need to be selective with your clients. Some will make your job incredibly fulfilling, and some will make you hate getting up in the morning. Even worse, pick the wrong clients consistently enough, and you’ll be out of business altogether.
We also answer a listener question about sending out physical work samples to get new business, and how to do that with nothing but “concept” portfolio work.