Graphic Design Podcast :: The Deeply Graphic DesignCast

Real-Life Rebrands: The Good, the Bad & the Fugly

Real-Life Rebrands: The Good, the Bad & the Fugly

We’ve talked about rebranding ourselves as creative pros, but this time around we wanted to talk about some recent real-life corporate rebrands to see who got it right, and who didn’t.

Want to follow along with us? Download this pdf of all the logos we discuss in this episode.

In this episode, the gang goes over ten such rebranding efforts, discussing each at length to determine if they were actually successful from not only a visual perspective, but from a goal perspective as well. How well does each hit its mark? Will they resonate with their audience? Listen and find out our thoughts!

We also answer a new listener question about what additional knowledge is needed to design for the web as opposed to other design disciplines.

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(4) responses

Andrew Schatz

March 17, 2016

I think its one thing to focus just on the Logo design, but isolating the logo takes away its context in the brand.
After seeing the new Spike TV Sizzle, the brand is drastically more inclusive. Way more classy.



March 18, 2016

The green Lexmark logo could have to do with “going green” or eco-friendly. I have a real problem with the x. It looks like it was just rotated 90 degrees.


Ionut Mares

March 28, 2016

Hey guys! Greetings from Romania!

I am a designer which works for a software company and in less than two weeks I will leave my job and start my own design agency. I will love your advice about this change – tell me what should I do to win the early days struggle with my business.

Thank you so much for all the information you are providing – I enjoy so much your podcast, love it! Keep going!



July 14, 2016

Ionut, Listen to Episode 113, should be out shortly. We cover this question in good detail. Good luck.


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